Coastal Inspired jewelry

Naples, Florida · 292 Sales


Coastal Inspired jewelry

Naples, Florida 292 Sales On Etsy since 2009

5 out of 5 stars

Shop owner



Announcement   Handmade coastal inspired jewelry~Designed and made for you by a Mermaid:~}


Handmade coastal inspired jewelry~Designed and made for you by a Mermaid:~}


Contact shop owner



Average item review
5 out of 5 stars

swanelm1 on Aug 30, 2016

5 out of 5 stars

I love this item as I am an ocean lover and it is a daily reminder of where I most feel grounded.. The Mermaid image is beautiful. Also, the Seller-Gigi, is amazing at Customer Service. Thank you, Gigi.


missgaga0516 on Oct 31, 2015

5 out of 5 stars
View all 58 reviews


A Mermaid loves the Sea no matter where she ends up!

An Entrepreneur since age 10, Gigi's first "company" was making animals from seashells and selling them to the local gift shop on Cape Cod.
While she worked her day jobs, she was always busy at night, fist it was creating custom wedding invitations in the art of Calligraphy, then it was sewing clothes for her daughters Doll, which became a successful side business in the 1990s.She began painting and was a sought after custom artist on Cape Cod for decorative furniture and custom coastal paintings.
She was the official cape Cod Marathon race Artist for many years and made many commemorative posters for the event.
In 2000 her husbands job took her away from her beloved coastal views and (she thought) her creative style had dried up. No longer inspired by what she saw outside her window, her excitement to paint waned.
One day she poked into a small bead shop and as she walked around all the pretty crystals, she began to feel inspiration again. She started teaching herself how to wrap wire and how to solder sterling silver, She began making earrings for all of her friends. Before she knew it, this self taught girl was teaching others to make jewelry. Her favorite colors remind her of the sea, and her jewelry usually has a coastal theme.
In 2008 she opened her ETSY shop as the Midwestmermaid. Between that and the art shows she entered, Soon she had enough business to quite her "day job" .

In 2013 she began designing pieces to be cast in either sterling silver or pewter, so she could grow the business. Everything they sell is proudly made in the USA, and they still do custom pieces as needed.


Around the web

Shop members

  • Gigi Golato

    Owner, Maker, Designer, Shop Owner, Designer, And Maker Of Most Things

    Gigi has had about 25 careers along the way…ranging from Dental assistant to Store Display Artist to Banking. Her true love is in creating…."the excitement I get from creating something from nothing is a kick I can't get anywhere else. "

  • Molly taylor

    Designer, Logistics, Customer Service

    Molly is Gigi's younger sister...she and her husband live in Key Largo , FL and work on a yacht! Molly makes all the Pearl jewelry, and also handles all the paperwork and logistics for MidwestMermaid

  • Barry T O'Neil


    Meet our Dad, <3 His career was a Medical Illustrator but he always had a love for the Sea...he made Scrimshaw while we were kids and we picked up our talents from him.! He designs our anchors, lighthouses, and christmas ornament and cards....


  • Casting Company

    Rhode Island, United States

    Onsite Model Maker project manager for us, molds, models, casting, plating, and overseeing the epoxy ( enamel)

  • Enameler

    Cranston, RI, United States

    Enameling Company is RI owned by friends of ours... has been around over 25 years. they have done many made in america enameling jobs, for some big names such as Kenneth jay lane and Kirks Folly

  • The Spouting Whale

    New Bedford, MA, United States

    Bill Feeny is running this family business in the whaling capital of USA, near my hometown...he has a resin privies where he is able to manufacture items to look hand etched and look like ivory...he has taken our designs and drawings

  • A Silkscreen Company

    New York, United States

    silkscreen company that uses our logos and artwork to make fun acrylic products

  • Sterling Casting Company

    Rhode Island, United States

    We love this small family owned company and they help us make multiples of some of our most popular designs, such as Fearless our Mermaid.

Shop policies

Last updated on June 26, 2014
Welcome to

We have grown from creating our ocean beachy themed jewelry one at a time - to having molds made so we can make multiples - we are happy to be able to make everything locally by friends here in the USA

If you're new to Etsy, check out this great tutorial to help with your purchase:

Accepted payment methods

  • Pay with Visa
  • Pay with Master Card
  • Pay with American Express
  • Pay with Discover
  • Pay with PayPal
  • Buy with Apple Pay
  • Pay with Sofort
  • Pay with iDeal
  • Accepts Etsy gift cards
  • Money Order
► Payment is most appreciated at time of purchase. If I do not hear from you within 48 hours with non payment, I will have to cancel the sale and relist any items from the order.

I accept payment through Paypal using your credit card or Paypal account as well as Money Order. If sending the latter, your item will be shipped as soon as the Money Order arrives.

✿ A paypal account is not required if you're using a credit card ✿

NEW to Etsy? This Tutorial can help you through the checkout process:
SHIPPING -- For Domestic shipping, I Use USPS small flat rate boxes . I charge 3.00.... A savings for you and piece of mind for me :-)

Items will be shipped ONLY to Paypal confirmed addresses. This means your billing and shipping addresses must be the same.I recommend purchasing Paypal's buyer protection insurance for your order. I do not re-ship or refund orders that are shown as delivered using the USPS Track and Confirm feature, which will appear on your Paypal delivery confirmation email.

PACKAGING – Your jewelry will be placed in a cardboard cotton-lined jewelry box and shipped in a USPS supplied box. I will ship your item within 2 business days of receiving payment, unless there is a problem with receiving your email or unless your item is custom made. Custom made items are normally shipped in 5-7 days.
Refunds and Exchanges
----- Return Policy Details -----

3 If you are not fully satisfied, please let me know and ship it back to me within 7 days.

I will be more than happy to send you a replacement of your choice at no extra charge or in case of refund, money back, ( SHIPPING COST WILL NOT BE INCLUDED ).
Additional policies and FAQs
I WELCOME custom orders! Convo me with ideas and I will give you prices....see an item I have in my shop and wish you had a different color or length? let me know....I will do my best to Accomodate!