Classical Persian Artwork meets Contemporary Jewelry

Reno, Nevada On Etsy since 2015

Buyers are raving!

This shop got multiple 5-star reviews in the past 7 days.


Classical Persian Artwork meets Contemporary Jewelry

Reno, Nevada | 1,963 Sales

Shop owner


Announcement    Welcome to my little studio! Here you will find hand crafted jewelry made by me. I hope you find something that makes you smile :)
Free Domestic Shipping for orders over $35
Instagram: Nedlook Facebook: Nedlook


Last updated on Jul 12, 2020

Welcome to my little studio! Here you will find hand crafted jewelry made by me. I hope you find something that makes you smile :)
Free Domestic Shipping for orders over $35
Instagram: Nedlook Facebook: Nedlook



All Items


Contact shop owner



Average item review
5 out of 5 stars
See reviews that mention:
quality 42 shipping 38 customer service 27


Sales 1,963
On Etsy since 2015

A key to the unknown world, my way down the rabbit hole, and my magic lamp!

Just inside the walls of every historic structure in Iran, the unique dazzling tile works sit like a supersized jewel box that you won't forget. Tile works have been one of the most important decorative features of the Persian architecture since ancient times. Vibrant mosaic tiles lavishly decorate the interior and exterior walls of religious buildings, royal palaces, and residence of dignitaries.

While different aspects of architecture are often related to discussions surrounding buildings, the rich details and patterns of Persian tilework served as the inspiration for the jewelry designer, Neda Khalafi. The beauty of these historic patterns and elements are reflected throughout Neda’s work, who believes that the tileworks of a building is actually the jewelry on the building. Her thoughts, ideas, and inspirations come together in a line of jewelry called Nedlook. The collection features an interesting mix of modern application of classic tiles and ceramic designs made centuries ago in Persia. She has incorporated a variety of unique geometric tile patterns into her jewelry designs in addition to many underglaze motifs such as stylized foliage, plants and trees as well as figures of human beings and animals. By infusing such detailed patterns into ordinary accessories and blending the old and the new, she gives a modern twist to an everyday jewelry that can brighten up a casual outfit or add a splash of color to ignite a solid black dress.

Many designers could have similar inspirations, but different translations. Neda believes every design has a story and the meaning of each piece is as important as the texture, color and form. She is influenced by her earliest roots and mythological symbolism in old patterns and believes the intricate geometric and harmonious repetition of vegetal motifs create a mandala pattern which symbolizes eternity, unity, excellence and completeness. These constant arabesque forms interlaced with geometrical patterns narrate the concept of ‘unity in multiplicity and multiplicity in unity’ through the language of symbolism. This sense of unity can be interpreted as a reflection of the soul within the universe and every human being.

Shop members

  • NEDA

    Owner, Designer, Creative Director

    My work is mostly inspired by Persian tile designs to preserve the unique designs of old tiles and ceramics made centuries ago in Persia and share the beauty of this country with people who have a special place in their hearts for this land.

Production partners

  • a print shop

    Redwood City, CA

    I use to print my designs on the bags

Shop policies

Last updated on February 24, 2018
Take time to do what makes your soul happy :)

Accepted payment methods

Paypal Mastercard Visa American Express Discover Apple Pay Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept returns and exchanges
Contact me within: 3 days of delivery
Ship items back within: 7 days of delivery
I don't accept cancellations
But please contact me if you have any problems with your order.
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalized orders
Returns and exchange details
Your satisfaction is super important!
If you aren't happy with my work, you can return it for a full refund minus the initial shipping fee. Please notify me within 3 days of receiving your order. Returns must be received within 7 days of your receipt of order.
INTERNATIONAL ORDERS, all sales are final.
I gladly accept debit cards, Etsy gift cards and major Credit Cards.
- I generally ship via USPS within 1 to 5 days of purchase or cleared payment. For US customers I prefer to use regular USPS which comes with tracking codes but if you would like an express shipping or other different methods please send me a note before completing the check out process so I can adjust the shipping charge(s).

- International buyers are responsible for any extra taxes, custom fees, etc. In addition, tracking is not included and is usually extremely expensive for international shipping. In any case, if you want a tracking number for international shipments feel free to contact me and I will adjust the shipping charge(s).

- I offer discounted shipping rate when you purchase additional items from my store.

- Most items will arrive gift wrapped ready for giving!
Additional policies and FAQs
I welcome CUSTOM orders!
In the shop, I haven't included all possible options. You want your item in different size, pattern, color or shipped faster it could be all possible.
Just send me a message :)