NovellaDesignZA

Elegant & understated textile goods for your home

Cape Town, South Africa · 10 Sales

NovellaDesignZA

Elegant & understated textile goods for your home

Cape Town, South Africa 10 Sales On Etsy since 2017

Shop owner

Marieke

Contact

Marieke

Contact shop owner

Marieke

About

Elegant & understated contemporary textile goods

N O V E L L A is a contemporary Cape Town based home & lifestyle brand, which started out of designer Marieke Goncalves' love of all things textile and her never-ending desire to beautify spaces. The collection includes her locally printed patterns, carefully curated woven fabrics and elegant, understated home accessories, all sewn up into NOVELLA products in Cape Town, South Africa.

The NOVELLA range draws inspiration, in part, from the organic geometry of African pattern and hand craft techniques, and from the simplicity and subtlety of a contemporary, minimalist aesthetic.

We believe that our homes are unique and carefully compiled anthologies of individual pieces, carrying with them memories, stories and connections. They tell the tales of the places we’ve been, the things we value and the people we share our lives with. It is from this understanding that the NOVELLA brand was born and it is with the homemaker-storyteller in mind, that our products are thoughtfully designed, produced and curated.

See more of our story on Instagram @novelladesign

Shop members

  • Marieke

    Owner, Designer, Maker

Production partners

  • Screenprinter

    Cape Town, South Africa

    Our locally-based screenprinters assist with hand-printing our NOVELLA patterns onto fabric.

  • CMT Company

    Cape Town, South Africa

    We have partnered with a CMT company that assists with sewing our custom textiles into NOVELLA products. We use their services particularly with our signature print range, so as to help keep up with demand.

  • CMT Business

    Cape Town, South Africa

    We have partnered with a small CMT business that assists with sewing our custom textiles into NOVELLA products. We use their services particularly for our smaller items and product sampling.

  • Screenprinter

    Cape Town, South Africa

    Our screenprinters assist with printing our custom NOVELLA designs onto fabric, which we then make up into an array of textile products.

Shop policies

More information

Last updated on Jun 13, 2017
Frequently asked questions

Custom and personalised orders

On some of our fabrics and designs, we are able to offer custom sizes - please email us with your request and we will see what we can do!

Wholesale availability

We love stocking stores around the world - if you would like to find out more about becoming a NOVELLA stockist, please email us (info@novella.co.za) with your store location and details, and we will get back to you with more details.

South African Orders

If your delivery address is in South Africa, please email us with your order, or shop online at www.novella.co.za