PRIDEMODE

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from PRIDE MODE on Etsy.com (the “Shop”). To view our Privacy Policy for our website, please visit PrideMode.com.

PERSONAL INFORMATION WE COLLECT
When you visit the Shop, Etsy may collect information about the individual web pages or products that you view, and information about how you interact with the Shop. We refer to this automatically-collected information as “Customer Traffic Information”.

Etsy collects Customer Traffic Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Shop.
- "Email address" only if you opted to sign up for our emails and promotions.

Additionally when you make a purchase or attempt to make a purchase through the Shop, Etsy collects certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”).

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Customer Traffic Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that Etsy collects, generally to fulfill any orders placed through the Shop (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Customer Traffic Information that Etsy collects to help us screen for potential risk and fraud, and more generally to improve and optimize our Shop (for example, by generating analytics about how our customers browse and interact with the Shop, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
Etsy and our Shop may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING
Etsy may use your limited Personal Information, on our behalf, to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.

You may opt out of targeted advertising by contacting Etsy customer support.

Additionally, you may opt out of some of these services by visiting the opt-out portal at Digital Advertising Alliance.

DO NOT TRACK
Please note that we do not alter our Shop’s data collection and use practices when there is a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact Etsy customer support.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Shop), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Shop, we will maintain your Order Information for our records unless and until you ask Etsy to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, please contact us by e‑mail at info@pridemode.com.