Announcement Paula & Waffle is a fun NYC design studio that specializes in sweet, heartfelt greeting cards. Follow us on Instagram @PaulaAndWaffle for behind the scenes peeks and more!
Paula & Waffle is a fun NYC design studio that specializes in sweet, heartfelt greeting cards. Follow us on Instagram @PaulaAndWaffle for behind the scenes peeks and more!
- All 201
- Father's Day 5
- Birthday 17
- Love & Anniversary 29
- Wedding & Engagement 16
- Baby 9
- Thank You & Congrats 19
- Special Occasions 28
- Holiday 26
- Gift Wrap 17
- Gift Tags 7
- Prints 15
- Recipe Cards 1
Sweet and Heartfelt Greeting Cards
Paula & Waffle is a fun-loving design studio based in New York City that strives to create smart, heartfelt greeting cards and illustrations that are perfect for special occasions and for brightening someone's day.
Paula & Waffle is the work of Paula Cheng-Mehta, accompanied by her brindle-white Havanese dog, Waffle. Paula founded Paula & Waffle in 2014 when she decided to pursue her love of illustration after many years of working in ad tech. All of Paula & Waffle's designs start from hand-drawn sketches and are printed locally on FSC-certified materials.
Owner, Creator, Designer
Hello, my name is Paula. Welcome to our shop!
Customer Service, Shipper
A local NYC printer
New York, United States
This NYC printer works with local businesses and designers to bring their creations to life and to help scale their businesses.
- Accepts Etsy gift cards
Returns & exchanges
- Custom or personalized orders
- Perishable products (like food or flowers)
- Digital downloads
- Intimate items (for health/hygiene reasons)
- Items on sale
- To communicate with you about your order
- To fulfill your order
- For legal reasons (like paying taxes)
Frequently asked questions
Custom and personalized orders
We no longer customize cards - but if you'd like recommendations on designers who will customize cards for you, feel free to reach out to us!
Gift wrapping and packaging
We are happy to write a note for you or gift wrap - please send us a message for more details.
Yes! We sell wholesale via Etsy Wholesale.