PinstaPals

In 2015 I bought home a tiny, red toy poodle puppy. Back then Jinkee only weighed 800 grams (although she's still only 2.5 kilos now) and we fell completely in love with her.

I'm a food and travel journalist with a copywriting and social media business (Word Salad) and my husband works in branding. He made sure to tell me that posting puppy photos to Instagram was "off brand" from my usual pictures of restaurant dishes and overseas adventures. Instead I created a separate account, @LifeOfJinkee, and today she has over 80,000 followers. Every day we receive messages of joy and inspiration -- Jinkee really does make people smile in every corner of the world.

The size of Jinkee's following meant that businesses started sending us products to promote, so I wanted to create something worth promoting. I contacted Lort Smith Animal Hospital and asked if they'd be happy for $2 from every pin sold to be put towards their amazing programs for animals and people in need of a smile. They agreed.

Today, each PinstaPals enamel pin features a different dog breed with something delicious. A little quirky and a lot of fun, they're the kind of accessory people notice. And better yet, they give back. So thank you, truly, for choosing to support us supporting others.

Please tag @PinstaPals and use the hashtag #MyPinstaPal when you receive yours, we love sharing your pictures on our Instagram account, which has over 11,000 followers.