AS A YOUNG MOM LOOKING TO ENTER THE BUSINESS WORLD WHILE RAISING HER TWO CHILDREN, JAMIE-LEE HIGGINSON STARTED OUT WITH OWNING HER OWN RETAIL FURNITURE & DECOR STORE. AFTER HAVING HER SECOND CHILD, SHE CLOSED HER STORE AND FOUND HER PASSION IN CREATING HER OWN PRODUCTS. SELLING HER HANDMADE CREATIONS LED JAMIE-LEE TO CREATE PRIM PICKINS, A CANADIAN MADE FURNITURE AND DECOR COMPANY LIKE NO OTHER!

AS DEMAND AND AWARENESS FOR HER PRODUCTS INCREASED, JAMIE-LEE WAS CONTINUALLY BEING CONTACTED BY RETAIL STORE OWNERS WANTING TO SELL HER ITEMS. AFTER MAKING THE JUMP INTO WHOLESALE, SHE HAS BEEN ABLE TO CREATE AN INCREDIBLE CUSTOMER BASE WHICH INCLUDES HUNDREDS OF STORES ACROSS CANADA. IN ORDER TO GIVE HERSELF MORE TIME PRODUCING PRODUCTS AND FOCUSING ON DESIGNS RATHER THAN ADMINISTRATION, JAMIE-LEE PITCHED HER PRODUCTS TO A NATIONAL DISTRIBUTION COMPANY AND THIS PARTNERSHIP HAS SEEN PRIM PICKINS CUSTOMER BASE GROW INTO SOMETHING AMAZING. THIS CUSTOMER BASE INCLUDES MAJOR RETAILERS SUCH AS SEARS CANADA, LAWTONS DRUG, HALLMARK, F-STOP CAMERAS, HOME HARDWARE AND HUNDREDS OF INDIVIDUALLY OWNED SPECIALTY SHOPS ACROSS CANADA.

WITH DEMAND FOR HER PRODUCTS GROWING NATIONWIDE, JAMIE-LEE TEAMED UP WITH FURNITURE MANUFACTURING EXPERTS IN THE LOCAL MENNONITE COMMUNITY. THE COMBINATION OF JAMIE-LEE'S DESIGN TALENTS AND THE EXPERT CRAFTSMANSHIP OF LOCAL MENNONITES HAS RESULTED IN QUALITY, HANDMADE UNIQUE PRODUCTS THAT JAMIE-LEE IS PROUD TO OFFER HER CUSTOMERS.

JAMIE-LEE'S PASSION AND ENTREPRENEURIAL VISION HAVE NOT GONE UNNOTICED. SHE HAS BEEN NOMINATED FOR NUMEROUS AWARDS OVER THE PAST THREE YEARS AND TOOK HOME THE 2014 GDACC BUSINESS EXCELLENCE AWARD FOR NEW BUSINESS EXCELLENCE. SHE HAS BEEN APPROACHED BY SEVERAL HIGH PROFILE, NATIONAL COMPANIES TO DESIGN AND MANUFACTURE ITEMS FOR THEIR PRODUCT LINES. RECENTLY, SHE HAS JUST BEEN NOMINATED FOR 2015 DUFFERIN BUSINESS CITIZEN OF THE YEAR.

PRIM PICKINS SHOWS NO SIGNS OF SLOWING DOWN. JAMIE-LEE HAS CULTIVATED A LOYAL CUSTOMER BASE AND IS GAINING FANS AND FRIENDS ACROSS THE COUNTRY WITH HER UNIQUE DESIGN POINT OF VIEW.

JAMIE-LEE'S SMALL TOWN UPBRINGING, HANDS-ON AND HUMBLE APPROACH TO BUSINESS AND LIFE HAS EARNED HER RESPECT AND ACKNOWLEDGEMENT AS "SOMEONE TO WATCH" WITHIN THE WORLD OF WOMEN IN BUSINESS. MAKE SURE TO WATCH SEASON 10 OF DRAGONS' DEN AND LOOK FOR JAMIE-LEE!