Design-inspired goods for creative kids & babies

Memphis, Tennessee · 459 Sales


Design-inspired goods for creative kids & babies

Memphis, Tennessee 459 Sales On Etsy since 2012

5 out of 5 stars

PrimSociety is taking a short break


Note from shop owner Prim Society is taking a short summer break. We'll re-open the shop and respond to convos on August 15.

Note from shop owner

Last updated on Jul 31, 2018

Prim Society is taking a short summer break. We'll re-open the shop and respond to convos on August 15.

Elyse Wigen

Contact shop owner

Elyse Wigen


Average item review
5 out of 5 stars
View all 79 reviews


All orders placed thus far will ship out tomorrow. Saturday is the last day to order for the holidays, and in fact, the shop will be taking a 3 week break after that - so any orders placed during that time will ship starting Jan 7th. Happy holidays!

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Hello! I'm launching a new, ongoing promotion - a monthly drawing for a $10 shop credit! To enter, Instagram a pic of your Prim products in action & include #lovemyprim and @primsociety. First winner announced Nov 2! Details at:

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  • Mini Quilt & Play Mat


  • About


    Hello! My name is Elyse. I’m a graphic designer by trade, and a former product designer for Target. When I struggled to find a unique and personal baby shower gift for a close design friend, I thought - what if I made a baby version of the color swatches she uses every day at her job? So I began making my (now signature) Primtone toys, and in 2014, left my corporate job to launch Prim Society.

    Since then, I've been building my brand at local and national handmade markets, and selling wholesale to brick and mortar boutiques. I love being continually inspired, and being able to channel my life-long love of sewing and design to bring joy into other people's lives, kids and grown ups alike!

    Prim Society is a shop of truly unique, design-inspired goods for kids and baby. Modern, playful, and curious. Each item is carefully crafted and comes beautifully packaged, making the perfect gift that will be saved and treasured long after little ones are grown!

    But more than just products, Prim Society aims to brings creative tools and vocabulary to everyday play, sparking the curiosity and imaginations of little ones and delighting design-minded parents. So whether you are a designer yourself or just someone with an aesthetic eye, let's all grow and be inspired together... Welcome to The Prim Society!

    AS SEEN IN...
    Uppercase Magazine
    Brit + Co.

    Shop members

    • Elyse

      Owner, Maker, Designer

    Production partners

    • Digital Fabric Printer

      Durham, NC

      I use a digital fabric printer for the custom aspects of my Primtone color swatch toys. They use eco-friendly, water-based inks and no additional chemicals.

    • Digital Printer

      Rochester, NY

      My stationery and paper goods are designed entirely by me, which I send to a digital paper printer to print, trim, and fold the final product. Their paper stock and print quality is fantastic.

    Shop policies

    More information

    Last updated on Jul 9, 2016
    Frequently asked questions
    Can I send my order as a gift?

    Absolutely! Invoices and packing slips are not included in shipments, so anything can be sent as a gift directly to the recipient. You may want to consider including a card so they know who sent it. (Greeting cards are available as an add-on item.)

    Do you make custom quilts?

    I offer custom mini quilts (40"x40") that can be made in several different designs. At this time, I'm unable to offer custom quilts at larger sizes, but I'm hoping to in the near future!

    How do I receive shop updates and discounts via email?

    You can join the Prim Society mailing list here:

    Safety & Materials

    I strive to use only high-quality materials and be as transparent as possible about my process. Please contact me to request an information sheet regarding the materials and supplies I use. (Note that this information is provided by the manufacturer and/or the website from which the materials were purchased.) Additionally, I (Prim Society) make no claims about the safety or performance of any Prim Society items, nor the materials used to make them.