Generations of Jewelers: The Rizzo Family

Take a trip to the past , back to a time when quality and pride in your work were of utmost importance. This tradition lives on at Rizzo Jewelers, in Cocoa Beach since 1987, where owners Jim and Lorraine Rizzo are the third generation of jewelers.

Years ago, Jim’s grandfather started a family jewelry business in Serradifalco, Sicily, Italy. It was the kind of store where you could go in and be greeted with a warm smile and a sincere ‘How are you today?’, in addition to experiencing honesty and integrity. And as taught by tradition, those traits are just as important to the Rizzo family business today as they were back then.

Rizzo Jewelers, in Cocoa Beach, is a full service jewelry store where you can purchase gifts for someone special or just for yourself. The showcases glitter invitingly with diamonds, precious stones, pearls, 14kt yellow and white gold items, platinum as well as silver items. We carry an array of estate pieces that come in throughout the year.

At Rizzo Jewelers we strive for excellence in merchandise and custom designs. It is our pleasure to offer our customers unique products at the best possible prices. Because we are family owned and operated, we reflect that same excellence in service. Our quality services include custom designs, jewelry repair, watch repair (including Rolex), pearl stringing, and appraisals. All our work is done on
the premises.

We hope that you will stop in to say hello and browse our unique line of jewelry, experiencing the family friendly services of times past.