The Rustico Story
Rustico began when Isaac Childs and a few friends picked a journey to live authentic by designing true-to-yourself accessories through American artisanship. And we're still trekkin' it, encouraging the individual to step outside and reach within, to explore and to create.
I was on a travel journal kick in the spring of 1998. Buying six for a backpacking trip would have been overkill, so I bought five. My buddies and I spent most of our time crossing Eastern Europe. I wrote like mad.
The after-college journey ended. So we started another one that same year. Road trip! Montana. The journal I'd used most in Europe found its way out of my rucksack. A page fell out. Poor quality messing with my treasured entries was not something I was cool with. That was it.
I needed a new journal. Something maul proof that didn't cramp my style. After a disappointing search, a book-binding course and a few Benjamins later, I hunched over a hide of top-grain leather and a full ream of cotton rag paper, crafting it right.
That first journal turned heads. Before long, my best friends and I teamed up with two goals. One. To craft things right from the good stuff. And two. To never let business get in the way of friendship or snowboarding.
We're a family of artists—adventurous and with our stuff mostly together—handcrafting inspiring lifestyle pieces at our workshop in Orem, Utah.
It's a journey. And we love it.
