SIDEWAYSLab

SIDEWAYS started with the three of us, a lot of ideas, and a shared feeling that life doesn’t always have to follow the obvious path.

We wanted to make something useful, but with enough personality that you’d actually want to wear it.

Inspired by the outdoor culture of the place we call home, we started playing with paracord. Different knots. Unexpected color combinations. Chunky textures. Scrunches. Clips. Pieces you can add, remove, mix, and match.

What started as a phone strap became our take on everyday carry: functional, modular, and a little more fun than it needs to be.

Each SIDEWAYS strap is designed and assembled by us in small batches. Some are simple enough for every day. Some are deliberately hard to ignore. None of them are meant to disappear.

There’s no one right way to wear it. Carry your phone. Clip on your keys. Add a charm. Change things around. Make it yours.

Or just carry it SIDEWAYS.