Laid back, luxe, sustainable jewellery

Sydney, Australia · 20 Sales


Laid back, luxe, sustainable jewellery

Sydney, Australia 20 Sales On Etsy since 2013

5 out of 5 stars
Shop owner



Announcement   Follow on IG for giveaways and special offers @trueloveandco
Unique, sustainable jewellery and accessories designed in Australia.

Last updated on Mar 30, 2016

Follow on IG for giveaways and special offers @trueloveandco
Unique, sustainable jewellery and accessories designed in Australia.


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I'm having a HUMONGOUS SALE! Every piece in store in heavily reduced as I've opened a new store to work on new pieces. All of these pieces on sale are in perfect condition and are beautiful, high quality pieces at ridonkulous prices. Have fun! xxxx
Don't forget your beautiful Mum! Entwined Hearts pieces in the shop now. Necklaces and Rings in Sterling Silver. A perfect gift for Mum. xxx
For a limited time only the Unisex Skull Ring is 60% off! Only $64!!!!
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Truelove & Co

Truelove & Co was born out of a long time fascination with jewellery. As a child I would spend hours going through my Mother's vast jewellery collection and regularly got in trouble for wearing her pieces to school. I was amazed by the craftsmanship and the stories behind each piece. My Mother had travelled the world and collected pieces as she went. Soon I was doing the same thing. With every trip came a new piece to add to my collection.

By the time I was 25 I had collected many beautiful pieces, I also had a nasty habit. I was a smoker and was determined to give up. I read an article explaining that to successfully quit I had to find something else to do with my hands. That's when I discovered beading. I started to make my own jewellery, first just for myself, then for friends and family. Soon I had coworkers and friends asking me to make pieces for them. Then I started to sell my hand made earrings in to a couple of local shops and took on a few markets.

For years this continued, mainly as a hobby (oh and I successfully quit smoking too!). Recently, after many years working in Media, I decided it was time to try my hand at turning my passion in to a business.

I turned my hand to design, and with the help of a successful Kickstarter campaign I designed, and put in to production my first "real" collection.

You can view the Kickstarter campaign here if you're interested

These are exciting times. I sell my pieces at various monthly markets but have now turned my attention to Etsy in order to reach beyond the local markets.

I am all about quality over quantity. I cater to a woman who is tired of fast fashion and throw away jewellery, who cares about the environment and sustainability and who wants versatile, effortlessly stylish pieces that she can wear forever.....and that perhaps one day, her own daughter will be taking from her jewellery box to wear to school ;)

Each of my designs only has a very short run of about 25 so if you purchase one of my pieces you will receive something unique to add to your collection. Also, because my pieces are designed and made to last a lifetime you can be sure they will never end up as landfill, I'm all about being kind to the environment.

During the process of finding silversmiths to work with I had sustainability and fair trade in mind at all times. My search sent me to Bali where a good friend lived. On a trip to visit her I took a tour of the factory I was considering to produce my work. What I found were incredibly happy and very well looked after workers. They work in a beautifully air conditioned workshop and receive fair pay and many holidays and benefits. I even took a business lawyer friend of mine who confirmed that I can legally say that all of my items are "Fair Trade". While the factory is by no means the cheapest place to have my work produced it was by far the BEST and that is what is most important to me. High quality production, beautiful craftsmanship and fair work conditions for the beautiful people who help me to create my pieces.

Welcome to Truelove & Co Jewellery. Truly a passion project. I hope that you like my pieces as much as I enjoyed creating them.

Thank you for stopping by.

Shop members
  • Kate

    Owner, Designer

    Truelove & CO is based in Sydney, Australia. All pieces are designed with sustainability in mind. Effortless, versatile, unique (limited runs) and crafted from the highest quality materials, these pieces will last you a lifetime.

  • Nilna

    Bali, Indonesia

    Nilna runs a Fair Trade, sustainability focussed workshop. Staff here are so talented and most importantly are fairly treated and paid well. I have a great working relationship with Nilna, she understands my ideas and helps bring my designs to life!

  • Kadek the Crafter

    Bali, Indonesia

    Kadek is a wonderfully talented crafter who helped me bring my summer accessories to life with hand selected beads and shells.

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