Buttons, Magnets, prints, printables by Liza Cowan

South Burlington, Vermont · 158 Sales


Buttons, Magnets, prints, printables by Liza Cowan

South Burlington, Vermont 158 Sales On Etsy since 2016

5 out of 5 stars

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Decorative buttons designed by LIza Cowan

I started designing pinback buttons and greeting cards back in the 1970's. My company was called White Mare, Inc. and was quite successful. I ended the business when I decided to go back to college and graduate school, to raise my daughters, and to focus on painting and photography.

In 2005, in Burlington, Vermont, I opened and ran an art gallery, Pine Street Art Works, featuring work by mid-career artists from around the US. In 2009, I opened Small Equals, which was a 90 sq. foot shop inside a collective studio/exhibition space. I focussed on selling very small, very cool products including custom-made wooden keepsake boxes.

In the Fall of 2015, one of my old White Mare Buttons found surprising fame when a photo I took in 1974 became the inspiration for the remake of a t-shirt and the button, "the future is female." which is available at It became so wildly popular that it was written about in The New York Times and several European fashion magazines. It was then that I decided it was time to go back into the button business.

My painting, designs and photographs have been shown in galleries around the US, and featured in articles in The New York Times, i-D, Marie Claire, Some of my work is featured at The Museum Of The City Of NY in an exhibition - and book - called Gay Gotham. One of my photographs will be featured in the exhibition catalog for the upcoming show, Is Fashion Modern, at The Museum Of Modern Art in New York City, Fall 2017.

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  •, an online button manufacturer.

    Medina, OH

    In business for 11 years. Excellent quality and customer service. Their online chat service is impeccable, and they've even taken the time to chat with me on the phone if I have questions or special requests. Excellent product.

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