Custom hats and apparel.

San Diego, California | 49 Sales


Custom hats and apparel.

San Diego, California 49 Sales On Etsy since 2018

5 out of 5 stars (12)

All Items

Chris and Leilani

Contact shop owner

Chris and Leilani


Average item review
5 out of 5 stars


SoCal Style started initially as a creative outlet for us. We found that at times the stresses of life took its toll and we did not have much time to do anything else. We are both very creative people and wanted to find something we could do that would showcase our creativity that would fit into our individual, hectic schedules. Hence SoCal Style was born.
Early on, the majority of our custom work came mainly from local businesses. We found this to be a great opportunity for us to connect with other business owners in the community, fuel our creativity while establishing ourselves as a small, local business. It gave us the flexibility to work on our craft while still taking care of our families (raising amazing humans is hard, time consuming work - just saying).
The biggest benefit we gained was that it allowed us to directly give back to our community. As parents, we have a soft spot for kids and want to make a difference in the lives of the children in our community. We proudly support the local food bank which offers a program called Backpack for Kids which supplies kids in need with food to sustain themselves when out of school during the weekends. 10% of all profits that we earn is donated to local charities. It is a rewarding feeling being able to give not only to this program, but two other charities as well. Along with SoCalBabyStyle our infant shop here on Etsy, we know are grateful for each sale and what that means for out community.

Around the web

Shop members

  • Leilani

    Owner, Designer, Marketer

    Leilani hold a BA in English and an MA in Psychology. She has an extensive background in education and sales. She grew up in Colorado but has called Southern California her home for the last 20 years.

  • Chris

    Owner, Designer, Photographer

    Chris is a 20 year Coast Guard vet with an MBA specializing in Entrepreneurship. He was raised in San Diego and has lived all across the US and currently lives in Southern California.

Shop policies

More information

Last updated on Jun 20, 2018
Frequently asked questions
Sizing details

We understand that sizing may differ based on cut and style. It is our goal to provide you with the best possible sizing information we can. You will find a sizing chart in the images section for each shirt we offer so that you can make the best possible selection for yourself.

Care instructions

Our tanks and tshirts are all designed with the highest quality heat transfer vinyl (HTV). We want you to be able to enjoy your product for years to come. Due to this, we encourage all tanks and tshirts to be hand washed cold and hang to dry.