StAnderswo

modern accessories handmade in berlin, germany

Berlin, Germany · 1060 Sales

StAnderswo

modern accessories handmade in berlin, germany

Berlin, Germany 1060 Sales On Etsy since 2008

5 out of 5 stars
(317)

Shop owner

juliane

Contact

juliane

Contact shop owner

juliane

Updates

My lasercut cardholders are back!

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About

St. Anderswo, my dreamy faraway place in the heart of Berlin.

My name is Juliane Armster. I live and work happily in Berlin, Germany, and have a six-year-old daughter named Leela. I make scarfs, shawls, clothing and jewelry for my label, St. Anderswo.

St. Anderswo is both my dreamy faraway place and my full-time business. I share a spacious studio with four other designers where I complete every step of the process – from brainstorming ideas and making patterns or prototypes to choosing and sourcing materials, printing, sewing, taking photos, shipping products and accounting. It has always been a conscious decision to keep the business at a level where I could still do everything myself – it’s important for my creative process.

I traveled the world through my twenties, and my journeys through India, Thailand, Indonesia, South Africa, Latin America and Europe (coupled with living in Italy and Norway for a while) still inspire me. Traditional clothing with folkloric elements deeply influenced my creativity. I loved hunting for fabrics, buttons, and embellishments in the markets of Bangkok, Mexico City and Berlin. The transition from traveling girl and student to working mum hasn’t always been easy. I had to grow up quite a bit, and now I tend to work too much and never really stop. My future goal is finding a better balance and maybe taking time to travel again.

Traveling, getting a degree in fashion design and starting my business just to see if I could do it really surprised me. I never knew I had so much motivation! It still feels like a dream. I didn’t know how much freedom came with working independently. I get to make all the decisions myself. It also makes me extremely happy and proud to be able to make a living using my hands and my creativity.

My work is not a job, but it is still hard work. The creative side of my business was part of me all along, but the rest I had to learn by doing, with a lot of trial and error. Etsy gives me the possibility to connect with customers from all around the world on a personal level – my last few sales went to Singapore, Iceland and South Africa. It’s incredible imagining someone wearing a scarf that I made so far away.

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Shop members

  • Juliane

    Owner, Maker, Designer, Curator, Photographer

    welcome to my shop! i'm a one woman business, so i design, make and market all of my products. my daughter wants to become a maker with an etsy shop, too when she's grown up. that makes me happy!

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