
Announcement
The Original Since 2006! Welcome to the Heart of Wonder custom label shop. I'm so glad you've found us. Here, you'll find a basic label made of 100% cotton you can customize with a variety of font/text choices, multiple fabric options, font colors, add your own logo, even change the label size at no extra cost. You can iron-on or sew these labels into your projects. They're a great starter or filler label for branding, identification, organization, are machine washable/COLD wash, keep color with high-pigment ink and are no-fray. So, happy labeling to you!
Official Site: unexpectedwonderful.com
Instagram: the.heartofwonder
FAQ/ and Instructional Video {in the dropdown menu}: https://unexpectedwonderful.com
**Auto-Ship/Subscription Labels NOW Available!!**
To purchase, see the recently shipped photo gallery, watch a helpful application video, read the FAQ or get to know me a bit better, visit the official shop page: https://UnexpectedWonderful.com Stop by and see the new site design too. =) International customers, you may purchase on our official site.
**TWILL labels now available in the shop! **
***Heart Shaped Labels*** are now available in the shop! They can be found in the "All Options" and "24 hr/RUSH" listings on the main shop page. =)
***Colored fabrics {12 new colors} now available along with 25 more fonts; a total of 65 fonts to choose from*** Find these in the All Options and RUSH listings on our main shop page as of today 7/25/21 =)
We've updated the label packing, you'll notice the labels are now in re-sealable bags - it's even easier to store your special labels now!
***Please note, all carriers are experiencing delays in processing and delivery due to unprecedented volumes and COVID safety restrictions. As a result your order may experience gaps and delays in tracking event updates.*** {from Pitney Bowes tracking website/Etsy shipping, see https://tracking.pb.com/}
Announcement
The Original Since 2006! Welcome to the Heart of Wonder custom label shop. I'm so glad you've found us. Here, you'll find a basic label made of 100% cotton you can customize with a variety of font/text choices, multiple fabric options, font colors, add your own logo, even change the label size at no extra cost. You can iron-on or sew these labels into your projects. They're a great starter or filler label for branding, identification, organization, are machine washable/COLD wash, keep color with high-pigment ink and are no-fray. So, happy labeling to you!
Official Site: unexpectedwonderful.com
Instagram: the.heartofwonder
FAQ/ and Instructional Video {in the dropdown menu}: https://unexpectedwonderful.com
**Auto-Ship/Subscription Labels NOW Available!!**
To purchase, see the recently shipped photo gallery, watch a helpful application video, read the FAQ or get to know me a bit better, visit the official shop page: https://UnexpectedWonderful.com Stop by and see the new site design too. =) International customers, you may purchase on our official site.
**TWILL labels now available in the shop! **
***Heart Shaped Labels*** are now available in the shop! They can be found in the "All Options" and "24 hr/RUSH" listings on the main shop page. =)
***Colored fabrics {12 new colors} now available along with 25 more fonts; a total of 65 fonts to choose from*** Find these in the All Options and RUSH listings on our main shop page as of today 7/25/21 =)
We've updated the label packing, you'll notice the labels are now in re-sealable bags - it's even easier to store your special labels now!
***Please note, all carriers are experiencing delays in processing and delivery due to unprecedented volumes and COVID safety restrictions. As a result your order may experience gaps and delays in tracking event updates.*** {from Pitney Bowes tracking website/Etsy shipping, see https://tracking.pb.com/}
Items
Featured items
All Items
Reviews
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Denise on May 19, 2022
5 out of 5 starsBeautiful labels! Expertly crafted! I would definitely buy again!
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Sarah on May 12, 2022
5 out of 5 starsThese shipped quickly and work great -- I LOVE that you can also iron them on to items as either a back up to sewing OR if you have an odd-shaped piece and sewing the tag on is difficult. Will definitely order again!
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Randy on May 8, 2022
5 out of 5 starsThese are exactly as described, I am excited to start using them on my projects.
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Hollie on Apr 28, 2022
5 out of 5 starsPerfect Condition! Exactly as described! Love, Love Love! Easy Payment, Quick Shipment, Excellent Communication! A+++
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Kelleyanne on May 10, 2022
5 out of 5 starsThis product is amazing and the best customer service I’ve ever experienced! She went above and beyond to make sure that the product was what I wanted, couldn’t recommend more!
Updates

Heartofwonder.net
Unexpectedwonderful.com
#heartofwondershop #brandinglabels #clothinglabels #etsysellersofinstagram

Heartofwonder.net
Unexpectedwonderful.com
#heartofwondershop #brandinglabels #clothinglabels #etsysellersofinstagram

Heartofwonder.net
Unexpectedwonderful.com
#heartofwondershop #brandinglabels #clothinglabels #etsysellersofinstagram
About TheHeartofWonder
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An older studio glimpse; under a loft I built, encased by bookcases, where everything slowly grew.
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A peek into the packaging process in 2017, the bags and envelops have changed so much since, love the new clear bags.
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Orders ready for packing, moved to a larger studio space with a window! {August 2018}
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Orders ready for shipping {December 2019}, was the last shipment before Christmas. :)
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Each fabric sheet is cut and assembled by hand, with caffeine of course.
Finding Wonder in the Ordinary...
Hi I'm Eden, good to see you. :) Well, my very first Etsy shop began as "DearMadelyn" back in 2006 with custom branding labels. I was sewing many, many things for precious people in my life, wanted a simple label to brand my little creations and couldn't find much beyond basic pink ones that said "made by mom" {I wasn't a mother then} or that had to be bought in sets of a thousand or more and shipped internationally.
So, I came up with my own labels. My goal was to fill a custom, small-batch need for myself and other creatives, one that was affordable and of course, made in America. And that's how my Etsy shop was born. Afterwards I began listing little handmade dolls, hot water bottle covers, mug cozies and even custom baby dungarees, all with my own labels on them - it was such a great feeling.
Anyway, the shop has since grown to become "Heart of Wonder" with the original custom crafting/branding labels and designs update seasonally. More shapes and sizes and fabrics have been added over the years, but the labels and quality remain the same. I'm so thankful to be able to share them with you.
So, welcome to my special place. And a special hello, to those of you who've not been this way before. Many of you have been customers for years now though, and just know me as the label girl. I do however, dabble in other pastimes, and one of my greatest passions is finding wonder in the ordinary moments, then writing about them on my official site, Unexpected Wonderful. This is also the main shop page, you can actually purchase labels there too. Here's a few links if you'd like to explore and get to know me a bit better;
Official Site: unexpectedwonderful.com
Twitter: @EdenWLondon
Instagram: @the.heartofwonder
I'm so glad you've wandered over, truly all who do are not lost. Stay a while. You're always welcome here.
~Eden
Shop members
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E. W. London
Owner, Creator
Shop policies
Shipping
Customs and import taxes
Payment options
Returns & exchanges
I gladly accept returns and exchanges
I don't accept cancellations
The following items can't be returned or exchanged
- Custom or personalized orders
- Perishable products (like food or flowers)
- Digital downloads
- Intimate items (for health/hygiene reasons)
I accept returns I do not accept returns
I accept exchanges I do not accept exchanges
I accept cancellations I do not accept cancellations
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for: