It's a love for what children's bring into the world and it's my way of connecting to their joy of simplicity.

The word "Tinocchio" is a combination of two words. The Hebrew word for baby, ("tinok") and of course Pinocchio, who we all know so well.

I started my business after a long period of soul searching. I had studied and worked as a graphic designer, mostly designing exhibitions and museums in Israel and other countries.

Recognizing that computer design just didn't excite me any more, I embarked on a quest for new ideas. I was able to take the time and focus on other creative study, particularly wood design, which had always fascinated me. So I studied carpentry, even though I had no idea how it was all going to come together…

In short, about two years (and two children) later, the loose ends began to find each other and my unfettered passion for new and original creative action drove me to craft wooden toys for my children.

After that, there was no going back and today it is so clear to me that I'm exactly where I'm supposed to be!

I suppose every artist on etsy understands all about passion, imagination and faith – faith that our chosen path is the right (and really the only) one that can provide a precise response to our artistic need for self expression.

As far as I'm concerned, the ability to connect so many loves together and also make a living is a daily miracle!

I have been working with a wonderful team for many years. This is a great opportunity to thank them and to give them the credit they deserve.

Mustafa is a veteran carpenter who has been prepared to flow with my crazy ideas ever since Tinocchio was born.

Alon is another industrious carpenter and an accomplished artist in his own right.

And my dear mother-in-law, Ruti, with a heart and hands of gold, who is responsible for all sewing/knitting on Tinocchio products.


My wooden games are sold in museum shops, trade fairs, in my etsy shop: http://www.etsy.com/shop/Tinocchio?ref=si_shop and on my website: www.tinocchio.co.il

Come on in!

Yael