TrueNorthProductions

The definition of "true north", according Merriam-Webster, states that it is North calculated by using an imaginary line through the earth, rather than using a compass (which finds "magnetic north"). The reason being is because acts of nature and time change this magnetic north, giving compasses a "false" direction making navigation difficult and unprecise.
The philosophy behind the name "True North" stands as a metaphor for what everyone goes through in life, not only in terms of where they are, but where they are heading and where they will end up. We all have something we want to accomplish, a dream, a goal - our "True North". I’ve always loved photography and music. I also loved the outdoors, but it wasn’t until I started biking around the lake and through the woods that it solidified. Biking through the woods eventually became paddle boarding on the lakes watching sunsets. In both cases I wondered how many people just stop and take a second to take in the world around them, taking a break from the negatives that you see on TV or Facebook, but focusing on the beauty in the harmony of nature. Through my hobbies I try to capture those passions, those views, revealing to me my “True North”: to share those views, the beauty of the world, with others and to help them capture their own moments on their journey to their discovering their True North. Through that idea, coupled with my love of the outdoors, “True North Productions” was born.
We’re all led to believe that we are supposed to do certain things and become a certain type of person in order to function in society, and that there are certain steps or “directions” we need to take. The ones that tell us that are like a compass; they know the destination and where we should end up (having a family, being healthy, being happy, being financially well-off, etc.), but much like the changing of magnetic north through the forces of nature and time, we too become astray from our dreams due to letting everyday life and people change our path and give us a false sense of direction. We all have one life with many directions; what's your True North?

My name is Alvo, but I go by Tres (pronounced "Trey"), and welcome to my shop! I started True North Productions from my passion of photography and the outdoors. I am a professional photographer and I use this shop as a way of sharing my special views of the world with others. Enjoy!