WayDownHomeCo

Limited edition homewares inspired by the backcountry

London, United Kingdom

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743 Sales

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Emily Hartley

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Emily Hartley

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5 out of 5 stars
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About WayDownHomeCo

Sales 743
On Etsy since 2011

Homewares inspired by the rugged ranges and boundless back country

Hi all! I thought it might be nice to introduce myself - I am Emily Hartley, founder of Way Down Home. I started my creative journey in the fashion industry but quickly realised after my degree that it was not the right path for me! After a lot of exploring I discovered 2 passions that truly feed my soul - the rugged wilderness of the West, and making a house a home. Truth be told, these have always been my greatest loves. It has just take me a little while to marry them together.

Through my exploration of the West I have immersed myself into the rugged ranges and boundless back country that provide an infinite source of inspiration. Whether it's in the earthy tones and textures of the desert, the spirit and creativeness of the Native Americans or the legend of the cowboy, I try to bring all of these influences into what I do.


Design Ethos

Way Down Home is rooted in nature and so we focus on using natural materials such as linen, raw cotton, canvas, and wool to name a few. The tones are rich and earthy and reflect the colours and textures found in both the desert and the mountains. With a nod to traditional Southwestern designs, our patterns are based on folklore and crafts. Each piece we make is of a limited edition.

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