WillieandLu's Shop Announcement

'Tis the season! Get 10% Off thru Monday, Dec.2 w coupon code SOTHISISCHRISTMAS =AND= Enjoy FREE SHIPPING now through January 10!* ♥ BUY 3, Get 1 FREE! <▫< You'll get a FREE item every time you purchase a total of THREE pieces. You do NOT have to buy all 3 items at one time, and this reward will never expire! See info below. ♥ Willie & Lu contributes 15% of select items to charitable organizations. In 2015, recipients include Doctors Without Borders, the Lupus Foundation, UCLA's Pediatric Pain Program, and the American Red Cross (each listing specifies recipient). Let me know what organizations you'd like to see supported in the future. Information about shop donations is at the bottom of the page.

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▫▫▫ ♥ ▫▫▫ > Now thru forever (!), GET 1 FREE ITEM when you BUY 3 ! ! ! ▫:▫ You don't have to buy all 3 at once (e.g., If you buy one pair of earrings this fall, you can buy another pair for Christmas and another for Valentine's Day, and you'll have earned your free piece (=/< $28 or the lowest price item you purchased of the 3 ). ▫:▫ This special perk has NO expiration date. Every W&L purchase made after 1/1/2015 counts toward your benefit. ▫:▫ If you'd like, you may take your free item in the form of a gift certificate, which you can keep or give as a gift! ▫:▫ Please be aware that certain special orders & collections may not be chosen as free item. Check with me if you have questions.

▫▫▫ ♥ ▫▫▫ > NEW ! I'm happy to introduce our new REFERRAL BONUS, yet another way for you to collect more jewels for yourself! Tell all your friends about Willie & Lu's sparkly treasures; when your friends purchase a total of 5 pieces (no expiration on this one either!), you'll get to choose a FREE piece for yourself! To make it super-easy for you, just drop me a line. I'll make a special coupon code just for you, and will send you some cards with the coupon code, so your friends (and you) will get 10% OFF of every purchase (and I'll be able to keep track of your referrals). If you don't have a code/card, just have your friends mention your name, and I'll keep track of everything for you.

win WIN win
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♥ HEATHER McLEOD JUNGE is the winner of 2015's SUMMER/FALL JEWELRY GIVEAWAY! Heather's been following the shop since it opened, and has always been beyond generous with her helpful feedback and positive energy.

been a friend of the shop for many moons, and we're grateful. Yea, Crystal! ♥

♥ I'm happy to announce that the winner of 2015's Winter Jewelry Giveaway is our
friend DEB TANDE PLAPP! Congratulations, Deb! ♥
♥ BARB BISHOP POPOVSKY is the winner of our Summer Jewelry Giveaway! ♥ Barb
one of the shop's earliest fans, and she's been a loyal supporter ever since.
CONGRATULATIONS, BARB! You really deserve this! ♥
♥ KELSEY MORRISON was the winner of our Spring 2014 Jewelry Giveaway! ♥ Deb Plappe was the winner of Willie & Lu's Winter 2014 Giveaway and Barbara Wolther was the lucky winner of our Fall 2013 Jewelry Giveaway! ♥

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Willie & Lu contributes 10-25% of proceeds from select items to humanitarian, environmental, educational, health, & wildlife/animal organizations. I will periodically post updates on the shop blog ( and FB page ( Each item will have a charity/relief organization associated with it; you can find info about the organization at the top and/or bottom of each listing. > If you would like the stipend from your purchase to go to a particular agency -- either one of those listed below or the organization of your choice -- just drop me a line. I'll make sure to deliver 10-20% of your purchase price to the recipient you request.

2014 - 2015 GIVING:

DOCTORS WITHOUT BORDERS / Medicins Sans Frontieres

Doctors Without Borders ( is perhaps the most important international health crisis organization. This organization is finally getting the attention it has long deserved as its volunteers are on the front line in the ebola crisis in the affected areas of Western Africa. But they're saving lives all over the world, every day, wherever help is needed. From its charter: DWB provides assistance to populations in distress, to victims of natural or man-made disasters, and to victims of armed conflict. They do so irrespective of race, religion, creed, or political convictions. DWB observes neutrality and impartiality in the name of universal medical ethics and the right to humanitarian assistance and claims full and unhindered freedom in the exercise of its functions.


Lucy was insistent that we contribute to the Lupus Foundation, for a very personal reason: I was diagnosed with lupus about 10 years ago, and recently Lucy was thought to have some *possible* early markers of the illness. I desperately want her to grow up healthy and happy! Lupus is more common than you may think: 1 in 1,000 Anglo women in America has lupus, and as many as 1 in 250 African-American women do (it's much more common in women). If you're wondering, lupus is a chronic illness in which the body's immune system attacks its organs, including the brain, kidneys, and skin. Some quick facts can be found here:


2014-15 was a HORRIFIC winter (depending on how you feel about snow, ice, loss of power, and general treacherous conditions), while as we head into fall, California and much of the Western US continues to suffer from an historic drought. Domestically and internationally, there are *always* communities in dire need of first-responder rescue and relief, so I'll be earmarking proceeds from many of my items to the Red Cross. ▒ In 2014, we donated $320 to the Red Cross. ▒ IF YOU WOULD LIKE TO MAKE AN INSTANT $10 DONATION TO THE RED CROSS, simply text REDCROSS to 90999. You can also donate any amount in a matter of seconds using FACEBOOK's Causes link, which allows you to challenge your friends to donate as well. Click here: <<!<<


Another recipient for 2014 is UCLA's Pediatric Pain Program, whose team has literally turned my 15 year-old daughter Lucy's life around, helping her to recover from a severe chronic pain disorder. Lucy's treatment includes not only traditional medicine, but also alternative therapies such as biofeedback, hypnotherapy, acupuncture, yoga, etc.. As vital as these services continue to be for us (SO fortunate to have excellent health insurance), many families cannot afford elements of the program, particularly alternative treatments such as acupuncture and hypnotherapy, which are not covered by many insurance companies. For information about the Program, as well as other treatment centers in the Mattel Children's Hospital, visit and *PLEASE* do not hesitate to drop me a line if you have any questions.

The LEUKEMIA & LYMPHOMA SOCIETY. In memory of our dear friend Laura, who passed away 4 years ago September at just 34, we'll continue contributing a portion of proceeds from our RAINBOW COLLECTION to the Leukemia & Lymphoma Society (

Please convo me if you have questions.

jools and the gang (jeremy, lucy, and aidan)

This shop accepts Etsy Gift Cards.