Araya Jensen ☀️ FKA, Willful Goods

Minneapolis, Minnesota

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Announcement    Love color? Me Too!


Last updated on Nov 22, 2021

Love color? Me Too!


Araya Jensen

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Araya Jensen


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About Willfulgoods

Sales 3,468
On Etsy since 2012

Making it

My professional career started with a dream to create beautiful spaces so I headed to the city to pursue a degree in Interior Design. I began my career in various retail showrooms in areas such as lighting design, tile and stone, custom furniture, cabinetry and finally found my niche in the Kitchen and Bathroom Design/remodeling industry. After having a successful career over 12 years, I was laid off due to the housing market crash. Jobless, 7 months pregnant with my 2nd child and lots of confusion, it seems that fate had another plan for me. I started creating these simple yet modern housewares as gifts, put them on Etsy and that is where the story of Wind & Willow Home began.


I begin with beautifully turned bowls and carved spoons, slowly hand dipping each in a synthetic rubber that I custom mix. The beauty is in the uniqueness of the natural wood grain and the reaction between that wood and the rubber creating bubble patterns as it reacts to the process. ensuring each item is completely special.
I make each colorway or grouping in small seasonal batches ensuring you get a truly special product. Each color or combination is created by first curating a coordinating collection, then mixing each color until I am completely satisfied with the results.

I am constantly inspired by the change in seasons, stunning sunsets and beautiful blooms. Each batch is inspired by the simplicity and classic lines of nature.

Shop members

  • Araya Jensen


    Hi, I'm Araya (yep, like a ray of sunshine). I am a wife to my best friend, mother of two beautiful babes and a creator. My love for all things nature inspired started early on as I grew up in Minnesota along the North Shore of Lake Superior.

Production partners

  • YABAL Fair Trade

    Momostenango, Guatemala

    The Sun Rises in the beautiful highlands of Guatemala. Our family of artisans is busy sheering, spinning, dying and weaving each of our 100% wool pieces from start to finish. We are proud to partner with such a talented family to bring you this truly organic collection of single source woven goods.

Shop policies

Last updated on April 29, 2022
Thanks for purchasing from Willful Goods! By clicking that final button, your lovely items are not only being swiftly packaged and heading out the door, you also agree with the below stated policy's.

Any further questions contact us at hello [!at] willfulgoods.com.


We love uniqueness, that's a word...right?! All our products are carefully handmade, one piece at a time. It is therefore quite difficult if not impossible to make identical items. Even though we have the most attentive artisans who are masters of their respective crafts, and even though every effort is made to create only the best, there may be natural blemishes that should not be misconstrued as flaws. These are what make each piece of a handmade product charming and unique. The pictures may not be identical to the product you receive as there may be differences in computer monitor settings.


Just the right size? Please be sure to look at the measurements in the description area of each item you would like to purchase. Items are photographed to show detail and may appear larger that you may realize.


Accepted payment methods

Paypal Visa Mastercard American Express Discover Apple Pay Klarna Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I don't accept returns, exchanges, or cancellations
But please contact me if you have any problems with your order.
Returns and exchange details

We do not accept returns or exchanges on our one-offs or clearance items. If your goods arrived damaged please contact us at hello [!at] arayajensen.com and we will be sure to help you out.

We accept payment through Paypal or direct Credit Card through Etsy.

It's coming your way! Most order ship within 3-5 business days. Products requiring longer processing time will have a notice on the listing. If you need something lickety split, please contact us.

You are close!
Method: USPS or FEDEX.
Time: Estimated to take 2 - 9 business days from the date of shipment depending on delivery address State.

You are far!
Method: USPS.
Calculation: Shipping costs are determined by weight, destination and selected shipping method.
- *International First Class Mail is estimated to take 10 - 21 business days from the date of shipment.
- *International Priority Mail is estimated to take 6 - 9 business days from the date of shipment.
*Shipping times are based on information provided by the United States Postal Service. Estimated time does NOT included time in customs nor transit time in destination. International First Class Mail does not provide tracking number, delivery confirmation nor insurance.
If you require a faster delivery time, please contact us prior to purchasing for ordering and shipping arrangements.

***Please note***
Residents of some countries may have to pay customs or import duty charges prior to receiving their order. Because these charges are levied by your government and are specific to your country, we cannot tell you how much (if anything) this will be. You are responsible for any customs or import duty charges you may incur. If you choose not to pay these charges, your package will not be released by customs and may be destroyed. In this event, we will be unable to offer you a refund.

Please note:
- All items are carefully packed to prevent breakage. However, if such occurs, please photograph and keep all contents, including packaging for insurance claim purposes. Please contact us at within 5 business days of package arrival for further instructions.
- (International orders) Customers are responsible for any applicable V.A.T., G.S.T., customs taxes or tariffs assessed in their home country.
- Wind and Willow Home is in no way responsible for any delays in shipping, damages in transit, packages not picked up, packages lost during transit if provided shipping/delivery address information is incorrect or international customs issues.
Additional policies and FAQs

Please note, all custom listings; special products made to order require a 5% fee which will be reflected in the price, prior to purchase.


Between you and us. Your information will not be sold nor shared with third parties. Provided information will only be used for transaction and shipping purposes.