"Kawaii" born in Tokyo and New York

New York, United States | 55 Sales


"Kawaii" born in Tokyo and New York

New York, United States 55 Sales On Etsy since 2018

5 out of 5 stars (7)

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5 out of 5 stars
View all 7 reviews


YuiTokyo's STORY

Thank you for visiting the YuiTokyo Etsy shop!


I’m YUI, designer born in Tokyo, Japan.

Let me introduce a little bit of myself first.
After graduating from university, I joined a leading IT company as designer, promoter and one of the marketing department.
I have started my design company “DIYstorePBW” since 2015, created the wedding paper items like Wedding sign, Seating Chart, Photo booth props.
My original wedding items are sold well at "minne", "Creema" like Etsy in Japan.
And keep in top rate ranking of the site!

minne: https://minne.com/@yuimaaaaru
Creema: https://www.creema.jp/c/DIYstorePBW
(Japanese site)

I have moved to NYC with my husband and set up another new company “Forget Me Knot Design,LLC” by myself from 2018.
I have also started to sell the customized staff of a pet in Japan and donate part of the profits from sales to LITTLE WANDERERS NYC.

I wanna offer my design goods to not only Japan but also US and all over the world.
There are ton of kawaii sence in Japan.
(kawaii means cute in Japanese)

For example,,,
Design of a nuicorn or pastel color Is called “Yumekawa” in Japan.
“Kimokawa” ( gross +kawaii)
Can you imagine we create new category in kawaii with a gross staff!?
But I’m sure that is soooo cute.

There are many kind of kawaii even you have never seen before. I wanna send the Japanese wonderful kawaii to all over the world.

I’m not good at English, so my husband and friend help me to run this store.
I really appreciate your patient of late response.

Around the web

Shop members



    Hi, my name is YUI, the proud founder and CEO of Forget Me Knot Design, LLC.

  • Malu


    Hi, I am Malu. The owner picked up me on the street in Japan. I am a very good cat.

  • Charles


    Hi, I am Charles. I am always on the owner's knee!

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