YorkshireHeartDesign

Last updated: [24 July 2025]

This Privacy Policy describes how and when I collect, use, and share information when you purchase an item from my shop, contact me, or otherwise use my services through Etsy.com or its related sites and services.

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1. Information I Collect

To fulfil your order, you must provide us with certain information (which you authorised Etsy to provide), such as:
• Your name
• Email address
• Postal address
• Payment information
• The details of the product you’re ordering

You may also choose to provide us with additional personal information (for a custom order, for example), if you contact me directly.

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2. Why I Need Your Information and How I Use It

I rely on a number of legal bases to collect, use, and share your information, including:
• To fulfil your order
• To provide customer support
• When you have provided your affirmative consent (e.g. for mailing lists)
• If necessary to comply with a legal obligation or court order
• As necessary for the purpose of my legitimate interests (e.g. improving my services), as long as those interests are not overridden by your rights

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3. Information Sharing and Disclosure

I share your personal information for very limited reasons and in limited circumstances, as follows:
• Etsy: I share information with Etsy as necessary to provide you with my services and comply with Etsy’s Seller Policy and Terms of Use.
• Service Providers: I engage trusted third parties to perform functions and provide services, such as delivery companies. I share your personal information with these third parties, but only to the extent necessary to perform these services.
• Legal Compliance: I may collect, use, retain, and share your information if I believe in good faith that it is reasonably necessary to respond to legal process or government requests.

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4. Data Retention

I retain your personal information only for as long as necessary to provide you with my services and as described in this Privacy Policy. Typically, your data will be retained for 6 years to comply with legal obligations (such as tax laws).

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5. Transfers of Personal Data Outside the UK

I may store and process your information through third-party hosting services in the US and other jurisdictions. As a result, your data may be transferred to a jurisdiction with different data protection and government surveillance laws. Where applicable, I rely on Privacy Shield or standard contractual clauses.

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6. Your Rights

If you reside in the UK or EU, you have rights under data protection laws including:
• Access: You may access and receive a copy of the personal information I hold about you.
• Change, restrict, delete: You may also have rights to change, restrict my use of, or delete your personal information (except where I am required to store it for legal reasons).
• Complain: If you wish to raise a concern about my use of your information, you have the right to contact the ICO (Information Commissioner’s Office), or your local data protection authority.

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7. Contact Me

If you have any questions or concerns, you may contact me at:

Yorkshire Heart Design
Email: info@yorkshireheartclothing.com