About ZAAINA
Hello! I am Purvi Desai and the Founder of Zaaina Skincare. I grew up in India and was taught at a very early age to adopt a lifestyle that promotes wellness in all areas of life.
Growing up in a middle-class family in the late 1970s and early 1980s in India, I was surrounded by women who were all boundlessly very creative. I was raised in a family who strongly believed in a holistic approach whether it was the food we were consuming or the products we were using. There were far fewer options available in the market for beauty care products. The limited products available were reserved for the affluent, so my mother would make homemade hair oils, body creams, and face packs using only raw kitchen ingredients such as honey, turmeric, oils, and herbs.
Having a strong interest and passion for beauty care, I realized that there was a strong need for bath and beauty products made with simple yet effective ingredients. While retail shelves were filled with hundreds of products, none of the formulas were helping with my own skin issues. So, I created Zaaina Skincare, a product line made with ingredients anyone can enjoy.
Zaaina brings you luxurious skincare and bath care product line that is natural and handcrafted. Our products and ingredients are inspired by ancient beauty regimens around the world: simple, non-toxic, and luxuriously soothing and relaxing.
