When people ask me where I studied fashion, I tell them fashion simply runs in my blood. As a daughter of an actor father who always dressed up as a variety of characters, and a mom who is a stylist and producer of editorial fashion shoots, I spent most of my childhood between piles of clothing and accessories on the sets of fashion shoots or television, or in quests to find treasures in the styling closets at our home – a cabinet for hats, scarves or shoes ...

When I was about ten years old my mother gave me a brilliant tip: "When you dress in the morning, never look in the mirror before wearing shoes. The shoes are the ones to dictate your whole look." I fell in love with shoes ever since.

I'm a great believer in accessories and think they are an integral part of the garment. I try to design shoes that excite me, that I would want to wear, in hoping that they will excite you too.

Each design starts from a small detail and created with a lot of thought and passion, putting a great emphasis on comfort combined with urban chic, in a quest to provide high quality pieces and unique designs.

All shoes are handmade in a small workshop in Tel Aviv. The collections are produced in small series, sewn piece by piece from genuine leather. The design is clean and surprising in the fine details, stands out in its unique leathers and does not depend on seasonal trends.

The brand's name, ABRAMEY, is a tribute to my grandparents, Eli and Yaffa Abramovich. Their family owned a textile shop in Tel Aviv at the 1920’s. They taught me to get excited about beautiful designs.