alexandra em. lettering + design

Dallas, Texas | 1239 Sales


alexandra em. lettering + design

Dallas, Texas 1239 Sales On Etsy since 2009

5 out of 5 stars (268)


Welcome to alexandra em!

Current Turnaround Times: Approx 2 days (from proof approval, if applicable)

Instagram: @byalexandraem
Email: alex [!at]

All designs: © alexandraem.


Last updated on Feb 8, 2018


Welcome to alexandra em!

Current Turnaround Times: Approx 2 days (from proof approval, if applicable)

Instagram: @byalexandraem
Email: alex [!at]

All designs: © alexandraem.

Alex Freeman

Contact shop owner

Alex Freeman


Average item review
5 out of 5 stars
See reviews that mention:
quality 33 shipping 47 customer service 31
View all 268 reviews


She Designed A Life She Loved

Greetings! My name is Alex and I want to thank you for taking the time to stop by my alexandra em!

As the title suggests, becoming alexandra em has been a journey to design a life I love, so I’ve decided to start this story by giving you a bit of background...

I’ve been designing as long as I can remember - from family newsletters to cards and invitations - even shoebox dioramas! Ignoring that when I went to college, I enrolled in business school and was, predictably, miserable. I searched and researched possible alternatives and finally went with my heart, transferring to the graphic design program.

Flash forward five years and I had become a production manager - coordinating projects and handling print buying for a prominent non-profit. There still wasn’t much design in my life, however, until a friend recommended Etsy. It was something of an epiphany for me - I can design and people will actually buy? It seemed too good to be true, but I forged ahead anyway and opened my first shop as ‘Ginny & George’. I spent the first year or so getting organized and having fun, but eventually decided that I wanted something that felt a bit more like a me, a bit more put together. And so Ginny & George became alexandra em, and the rest, as they say, is history.

Phew! Now to the good stuff. Just who is alexandra em? I’m so glad you asked. alexandra em. is for the every girl. She’s fun, flirty, and fashionable. She’s urban and modern, but with strong ties to family and friends. Unique, one of a kind pieces that are meaningful for her and the recipient are what she’s after - and she’ll search high and low to get it. After all, she wants to be the girl about whom people say ‘She always has such great finds! I wonder where she gets them.’. She loves a good laugh and always remembers your birthday. She’s got a hostess gift on hand and a bottle of champagne in the fridge for celebrations at all times - even if that celebration is just that she made it through another week.

Bits and pieces of her are pulled from my own life. But mostly I think that she’s who I aspire to yet become.


Shop members

  • Alex Moore

    Owner, Maker, Designer, Creative Director

    Hello! I'm Alex and I am the designer behind alexandra em. I love designing for my loved ones (and yours!). I also love my family, travel, Jane Austen, anything white & gold, sunshine, frosting, & my canine sidekicks Tess & Rosie. All the Best!

Production partners

  • Digital Lizard

    Hayden, ID

    Digital Lizard helps bring my designs to life by providing high quality printing services.

  • Stationery HQ

    CA, United States

    I work with Stationery HQ to bring my designs to life so they can liven up your walls and pretty-up your mail.

Shop policies

Last updated on August 26, 2015

Welcome to alexandra em., I am so happy you're here! My goal is to make modern, fun and unique gifts and stationery that make the everyday more beautiful.

Looking for something that you don't see? Convo me and I'll see what I can do - I love creating new and custom items!

Accepted payment methods

Paypal Visa Mastercard American Express Discover Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
Not in love with your printed piece? No problem - with a few exceptions for truly custom work (don’t worry - your custom color pick IS returnable) - I am happy to refund your purchase price or exchange your piece, and will even provide a return label at no charge. Simply return your piece in its original condition and no questions will be asked.

Unfortunately because there is no way to know if the artwork has been printed, I am unable to accept returns or issue refunds for printable items.

Did you get the wrong item or is something not quite right? Please let us know before you leave negative feedback. We strive to make sure everything that goes out is perfect, but accidents do happen. If you experience anything like this - please let us know! We will be happy to provide a return shipping label and ship the right item to you at no cost.

If an item is received damaged, please contact us so we can make arrangements to replace it for you. It will not leave my shop damaged and the Postal Service requires photos and proof of damage while in their care. **Please note, if you are concerned about damage, you MUST purchase insurance.**
- At alexandra em. we welcome Paypal and Credit Card (Direct Checkout) payments.

- Payment is due at time of purchase.

- Items will not ship until payment has been made (and cleared).

- Cancellations are accepted within 24 hours of purchase. However, once an item has shipped, it cannot be cancelled - and many items do ship within 24 hours.

- For custom orders over $250, a 50% deposit is required before work begins with the remainder being due prior to shipment. For custom orders under $250, the entire amount is due prior to any work being done. The deposit is non-refundable. All custom orders are also non-refundable.

Thank you!
After purchase, items are usually shipped within 2 days, though many will be shipped more quickly and some may take longer. Please refer to turnaround time on each listing as well as shop announcement for additional information. If you have a rush need, please convo me in advance of purchase to discuss shipping. We can usually accommodate rush orders, but require advance notice. All expedited shipping is subject to an upgrade fee.

Custom orders can take as long as 2 weeks to ship, but generally ship within a week. Please note that we cannot ship any items until a proof has been approved, regardless of deadline. We will make every attempt to contact you for approval, but are not responsible for missed deadlines due to lack of approval.

If your item is a digital download, you will receive the files immediately after purchase. If your item is not a digital download you will receive the files with 48 hours of purchase, with the exception of custom items which will be provided after proofs have been approved.

Physical items will be shipped in rigid mailers, boxes, tubes, or padded envelopes (depending on size and shape) and will be mailed first class through the USPS unless otherwise requested. Insurance and expedited shipping are also available upon request.

Our policy is to hold all items until everything is ready to ship. If you'd prefer separate shipments, please convo us.

Unless specifically requested, we ship to the address provided when you purchase your order. We are not responsible for mis-shipment if the information provided is incorrect. We do make every attempt to verify shipping address prior to shipment.

All orders shipped first class mail via the USPS. While most orders within the US take 2-5 days to arrive, occasionally transit times can/may vary and are out of our control. If for any reason you are worried that you have not received your delivery within a reasonable amount of time please convo me and I will work with you to resolve the matter! Tracking is provided for all domestic shipments.

I ship USPS first class internationally as well. First class generally takes 2-3 weeks to arrive, but this is not guaranteed. I am not responsible for any lost international mail under any circumstances, but I will work with you to help see that the matter is resolved. Tracking is not available for first-class international shipments. Expedited shipping is available upon request. Any additional shipping charges must be paid prior to shipment.

Any costs incurred above regular shipping are the buyer`s responsibility. This includes any customs fees or import taxes.

Once your order leaves our hands, I am not responsible for damages or losses made by USPS, but will work with you to sort out any insurance concerns with the USPS. I recommend you take photos of any damage for insurance claim purposes.
Additional policies and FAQs
Printable items are listings for purchase that come in the form of digital files that you are able to download to your computer or other personal device and print at home, at a copy shop, etc. These listings may be instant downloads (non-customizable) or listings for which I will send you files via email (customizable, with some restrictions - please convo for full details). While I am happy to provide assistance and recommendations for printing options of printable items, I do not print and ship the item to you.

You ARE able to:
1. Printable files are for personal use only.
2. Give away a print out as a gift (please no more than 5 times per printable, if you need to print more than 5 for a gift, please make another purchase!).

You ARE NOT able to:
1. Share the file with anyone via email, USB, or any other means.
3. Sell the printable file to anyone else.
3. Sell print outs of the printable file to anyone.
4. Use the printable files or print outs in giveaways without permission.
5. Edit, manipulate, or use the printable file on products for sale.
6. Use printable files for ANY commercial use (including but not limited to reproduction and resale).

Purchase does not transfer rights. Copyright of designs remains with alexandra em. By purchasing this item, you have agreed to the full terms of use listed above.

Have a rush need? We aim to please! Please convo me and I will do everything possible to meet your deadline.

Generally we are happy to alter colors on our pieces for no additional charge. Please note that these items are final sale.

Terribly sorry, but no. The designs are created using specific fonts and those fonts, in turn, become part of the design. To alter them would diminish the integrity of the design. You are welcome, however, to request a custom order, which would be subject to custom order fees.

Custom orders full payment at time of purchase. The fee is determined by the type of piece to be designed, as well as the intricacy of the work. Please convo us to discuss and we will be happy to quote you a price. Custom orders include 3 rounds of revisions to the initial proofs. Additional revisions are charged at an hourly rate. Any hourly fees will be discussed with the buyer prior to making the revisions. All custom items are non-refundable and cannot be returned.

Due to differences in calibration from screen to screen, colors may appear slightly different on your monitor. If you would like printed color samples prior to purchasing, please convo me for details.