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alexandraferguson is taking a short break


Note from shop owner After 13 wonderful years, we have decided to wind down our operations. Thank you so much for all the love and support over the years - it has been the experience of a lifetime.

Note from shop owner

Last updated on Jan 10, 2023

After 13 wonderful years, we have decided to wind down our operations. Thank you so much for all the love and support over the years - it has been the experience of a lifetime.


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Average item review
5 out of 5 stars
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About alexandraferguson

Sales 4,480
On Etsy since 2009

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Pillows that say what everyone else is thinking.

I started my company on my lunch break from work, listing some left over pillows that I had made over the holidays as gifts. In January of 2009, Obama was being inaugurated, and in the excitement, I made a pillow based on his campaign mantra that said, "Yes we can." I had hit a nerve, and my company was on the map. Within four months, Etsy asked me to be their featured seller (read the interview here:, and by the end of the year I had expanded into wholesale and was showing at New York International Gift Fair (now called NY NOW).

Just over 11 years later, in addition to our Etsy shop, we have worked with over 700 retailers throughout the USA, as well as some of the most prestigious department stores around the world. Our pillows have been featured in dozens of publications including House Beautiful, Coastal Living, Real Simple, Shape, Self, The New York Times, The Huffington Post, Apartment Therapy, Cosmopolitan, Fitness, HBO Girls and the Today show.

I am so lucky to be working with a small and dedicated team of employees who have worked alongside me for many years now, using a process that is largely unchanged from our original handcrafted methods. Letters are cut out using a die cutting machine, and arranged on the pillow base one by one with a ruler. Then each letter is stitched down individually.

Shop members

  • Alexandra Ferguson

    Owner, Designer, Customer Service

    As a veteran of the NYC fashion industry, I know what it means to work hard and get something made (beautifully). Now with over eleven years experience running my company, my favorite part is working with customers to create unique and special gifts.

  • Carina

    Maker, Sewing

    Carina has been sewing for us for over 6 years. Using her incredible attention to detail and deft hands, she lays up the letters on the pillow base and then traces them down with her sewing machine.

  • Rosana

    Maker, Shipper

    Rosana is one of our earliest employees and does both the front end of the manufacturing by die-cutting all the letters for each order, and then packaging and shipping pillows to our customers.

Production partners

  • Bone china mug printer

    Scotland, United Kingdom

    Our bone china mugs are sourced from a manufacturer in Scotland that specializes in printing these unique products.

  • a cutting room

    Brooklyn, NY

    When not cut in house, we sometimes will employ a local professional cutting room to help cut travel bags, tote bags and pillow bases.

  • knit blanket factory

    NJ, United States

    Our knit blankets are made in a knitting factory in New Jersey that uses computerized machines.

Shop policies

Last updated on January 23, 2023
Welcome to alexandra ferguson!

Thank you for visiting my store. If you have any questions that are not answered below, please feel free to contact me via Etsy convo or via email at info [!at], or by phone at (718) 788-7768. I will respond promptly to any queries you have.

Accepted payment methods

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Accepts Etsy Gift Cards and Etsy Credits

Returns & exchanges

See item details for return and exchange eligibility.


Cancellations: accepted

Request a cancellation: within 2 days of purchase