It all started with my own wedding...I would take my "look book" with me to bridal shows to convey my vision to potential vendors and as they would thumb through my book, they would ask, "Who did your wedding invitations?" Once they found out I had designed my own, they encouraged me to fill a much needed niche--custom designed wedding invitations.
I had dabbled in digital design for many years, creating my own note cards and art prints in addition to designing logos and coordinating public relations for philanthropic groups. Drawing digitally was an evolutionary process I discovered after taking my sketches and scanning them and eventually manipulating them with my computer graphics programs. Soon, I gave up the sketching and just started "drawing" with my computer mouse and stylus.
I love the design process. Starting with a blank canvas, which for me is a white screen, and converting it to a colorful design of iconic elements brings me so much joy. The greatest part of my job is talking to each individual client, hearing what their story is and bringing it to life visually. Whether it's a business card or a one-of-a-kind wedding invitation, the process is exhilarating for me, most especially when the client is pleased with the end product.
My own personal style is whimsically eclectic. I love to mix color and pattern, especially bright vivid colors. And I pride myself in that I can design for ANY style and taste, but my risky, out of the box sensibility effuses to my clients and they tend to go a little bolder with me.
I am living my dream and would like to continue to pave the path and bring Alli's Studio designs to fabric, furniture, accessories and home decor. The sky's the limit and I'm ready to soar!!!