The short story about a big deal
We want to help people to express themselves creatively and believe in themselves, allowing them to wear unique and bold jewelry…
Hello! My name is Valery and I’m glad to greet you in my jewelry store Kasyanenko.
The time for change came in 2011. I decided to try working with my father in a jewelry workshop…
From the beginning of the 2000s, my father worked as a modeler, making wax models for casting for jewelers from Dnipro, which they turned into finished products. Later, he gradually began to practice working with precious metals and stones, as a jeweller (setter and mounter). It was at that time that I graduated from university and first tried to work with my father in a jewelry workshop.
The center of work was a repair jewelry workshop at an acquaintance. We immediately realized that the right decision would be to "go online", which further significantly accelerated our movement. So we registered the site and I started promoting and developing it. Another step that allowed us to develop more actively and independently decide the fate of the project was to change the location. We felt uncomfortable in the workshop, so we had to separate and register a sole proprietorship.
In 2012 my father, my friend Volodymyr and I founded the Artigiano jewelry studio. Artigiano means artisan translated from Italian. This is the name given in Italy to people working in small workshops, restoring, making shoes, jewelry, musical instruments, and so on. However, already at this stage, we realized that for the development of Artigiano we lack experience in working with customers and marketing strategy. Gradually we learned to see our customers, this allowed us to focus our activities, as well as minimize problematic cases.
JEWELRY
We focused on craft products, in the creation of which we would be fully responsible for their quality and would give the world the most unique jewelry.
Today we work with gold, silver, brass, and bronze. We use gemstones from cubic zirconia to precious (sapphire, ruby, diamond and etc.). Our client can choose any model of jewelry, any metal from which it will be made, and a gemstone that will decorate a product. Jewelry are both symbolic and abstract, but undoubtedly each of them has its own story.
In production, we not only use the best materials but also take full responsibility for the quality of the final product. We make sure that our customers receive not only jewelry, but also impressions, are satisfied with the service and, finally, the purchase.
In 2020, we carried out a rebranding and now our jewelry company is called Kasyanenko. We decided to leave the form of a family business, and our project is called after our last name.
CLIENTS
Kasyanenko jewelry is already being tried on in the USA, Canada, and European countries. As a rule, our clients are successful and pleasant people, creative and multifaceted. And the products we create are for those who want to emphasize their individuality and originality, who is not afraid to be themselves.
We are pleased to do what makes customers happy. Usually, we work with people who are happy with life and have the opportunity and desire to buy jewelry. Working with such people is inspiring and enjoyable in itself.
Our dream is to achieve such craftsmanship and the quality of products, in order our jewelry to be going to inherited and is something more than a simple piece of jewelry.
