Children Special Occasion Fashion . USA

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Last updated on Jul 11, 2019

FREE USA SHIPPING for orders above $35!


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Ashbury CoCo

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Ashbury CoCo


Average item review
5 out of 5 stars
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About AshburyCoCo

Sales 15,413
On Etsy since 2016

Quality Children Formalwear that Fit Your Budget

From a small garage operating Etsy seller in 2016, to an established global website carrying over 300 styles 9000 variants, Ashbury CoCo is a dream come true for many parents who wish to dress up their children for special occasions. Operating from a thousand square feet design studio in Los Angeles, and surpassed 10,000 ETSY transactions within 4 years, our founder Winnie Puah never forgets how her story miraculously unfold...

Winnie was an international marketer who managed global consumer goods brands such as Nestlé Infant Nutrition, McCommick, Lawry's, to name a few. A vision came to her in 2009 when she visited her husband in Lucasfilm studio San Francisco and strolled by Palace of Fine Arts. Walking around the pond full of wildlife surrounded by replica Roman columns, massive statues of women reminiscent of goddesses, and a centerpiece grand domed rotunda evoked wonder and solemnity. She was also fascinated by the creative merchandising display along Haight-Ashbury streets.

Having travelled to various cities around the world, she gathered these experience and started an online fashion venture in 2010, when she founded back home in Singapore - the gateway to Asia. Singapore serves as the regional headquarters in Asia for more than 4,000 global companies.

She sourced globally (USA, UK, Hong Kong, Korea, China, etc) and partnered with beauty pageant finalists (Miss Universe Singapore, Miss Earth Singapore, etc), and celebrities in high fashion shoots. It was then a turning point for south east Asia ecommerce fashion photography, as the photographer is none other than her husband, Roger Lee, who is now the Director of Cinematography in lighting and compositing at Walt Disney Animation Studio, Los Angeles USA. Her brand was featured twice in SEVENTEEN magazine within 3 months of launch and attracted 24 thousands Facebook fans within 6 months.

Life is full of surprises as she was blessed with a set of triplets in 2011 and relocated to Los Angeles in 2012. While looking after her babies, Winnie took up the role as a newspaper columnist and shared her modern parenting tips on a weekly basis. Her YouTube channel WinnieTriplets which features her lifestyle and triplets, attracted over 23 millions views and 12 thousands subscribers.

In 2013, Winnie completed a fashion degree (President Honor’s Roll) in Apparel Industry Management from the prestigious FIDM - Fashion Institute of Design & Merchandising (filming of Project Runway). She was a nominee for American Apparel & Footwear Association (A.A.F.A.) Award 2014, and the top 10 finalist of 2013 Cotton Incorporated's Demands of Denim Scholarship Competition.

After graduating, she worked in the heart of Los Angeles fashion district and participated in over 10 fashion trade shows in New York, Chicago, Vegas, Dallas and Atlanta. By 2016, she founded Ashbury CoCo, a line of children formalwear which focus on quality as well as affordability.

Her mission statement? Children are Gifts from God (Psalm 127). If you are given a choice to choose career or family, always choose the latter. Because "Every Wise Woman Builds Her House" (Proverbs 14:1). It is Winnie's mission to focus on what children and moms need, and to always offer stylish and charming quality clothing that fit into any budget.

Shop members

  • Winnie Puah

    Owner, Creator

Production partners

  • San Francisco Eco-Friendly Toy Maker

    San Francisco, CA


  • Colorado Artisan Selfcare Maker

    CO, United States

    Manufacturing of artisan selfcare products

  • Canada Fun and Imaginative Toy Maker



  • Nepal Community of Fair Trade Artisans


    Hand felted in Nepal with 100% wool by a community of Fair Trade Artisans, certified by the

  • Asian Cutlery Manufacturer

    Chino, CA

    Manufacturer of Asian cutlery

  • New York Gifts Manufacturer

    NY, United States

    Manufacturer of thoughtful gifts for every occasion

  • Baby Leggings and Socks Manufacturer

    FL, United States


  • Baby Socks and Leggings Manufacturer


    Baby Leggings and Socks Manufacturer

Shop policies

More information

Last updated on May 18, 2022
Frequently asked questions

Free shipping in USA for orders above US$35
Otherwise LOW FLAT RATE PER ORDER applies

Gift wrapping and packaging

FREE gift wrapping, send directly to recipients with greeting note in premium gift mailer. *Select "This order is a gift" in cart.

Custom and personalized orders

Yes I provide custom order, see individual item listing for details (cost etc). Some items can be personalized with name embroidery too, please check individual item for details. If you require special customization, send me a message, I will try to meet your requests.

Sizing details

All items are in US sizing, which is bigger than China/Japan/Korea sizing, and slightly different from European sizing. Please check individual items listing for sizing details.

Shipping Schedules

Orders before Mon PST 10am will be shipped on Tues/Wed/Thurs, orders before Thurs PST 10am will be shipped on Fri/Mon/Tues. Domestic USA shipping: 2-4 business days (depending on state and city).

Seller details

AshburyCoCo is considered a professional seller (known as a trader) in the EU. What's this?