JWKcouture

Jaroslava Wurll Kocanova

Vranov nad Topľou, Slovakia On Etsy since 2013

JWKcouture

Jaroslava Wurll Kocanova

Vranov nad Topľou, Slovakia | 108 Sales

Announcement    Jaroslava Wurll Kocanova is a Slovak fashion designer who combines elements of Slovak tradition with
clothing. She focuses mostly on formal clothing, where you can see splendid Slovak folk embroidery. Their
tradition and colors give the clothes originality and imagination.
In cooperation with Anna Szabová she won 1st place in the 2006 Golden Fatima competition in Slovakia for
original elaboration, design and execution.
Jaroslava Wurll Kocanova was born in 1987 and studied fashion design and modeling at the High School of
Fashion. After completing her studies, she continued to study Arts at the University of Prešov in Prešov. At
the University, she gradually focused not only on the study of clothing but also photography.
On the initiative of her husband, she founded a fashion studio in October 2011. Since then, she has been
bringing fabulous designs to the Slovak market with her sense and attention to detail by combining clothing
and tradition. Her dream is to preserve heritage for the next generation. Even as a little girl, she cut her
mother's old skirts and dreamed of great evening dresses. She sees folk embroidery as an endless well of
inspiration that must be preserved for the next generations. Her work is inspired by Slovak folk embroidery,
using mainly Slavic patterns and ornaments and transforming them into a modern sophisticated form.
Jaroslava Wurll Kocanova focuses mainly on fashion sustainability, experimenting with patterns and storing
them in small parts, combining various processing technologies and techniques. She takes into account the
requirements of clients and emphasizes the quality of materials and its processing, aesthetics and the
overall impression in the presentation.
It is not so difficult to come up with ideas of clothes today, considering the available materials, how much
inspiration is around us, on the Internet, etc. Therefore, since the foundation of the studio, extreme
emphasis has been placed on linking the processing and presentation, taking into account the choice of
material. The current possibilities of material production using embroidery and laser machines enable the
studio to produce luxury materials made directly in the heart of the studio.
As the studio and its possibilities grow, it also receives various cooperation with prominent individuals of the
Slovak and foreign scene. In recent years, Jaroslava Wurll Kocanova has found her muse and friend in the
Slovak singer Sima Martausová, whom she dressed for the prestigious Slovak Oto Awards.
In addition to Sima Martausová, Jaroslava Wurll Kocanova also cooperated with the singer Mária Čírová,
whom she made a custom-made folk dress for her round annual concert. The next steps in her career path
include singers Katka Knechtová, Silvia Sarkozy, or the famous Slovak comedian Evelyn. Abroad at the
Alta Roma Fashion Week, her studio was presented by Linda Pavlova.
She cooperates and joins her forces with various Slovak producers every year. We would like to introduce
the Slovak wreath designer Magaela, with whom their cooperation led to publication in the fashion
magazine Vogue. For many years she has been cooperating with the jewelry designer Zuzana Barčáková,
where she mutually complements her soutache (sujtáš) art by the embroidered models of Jaroslava Wurll
Kocanová.
The fabulous wedding dresses also deserved a place in the Slovak wedding editorial under the auspices of
Egon Grznarik's Nevesta.sk magazine.
Her creations and sense of creativity were also noticed by the Entrepreneurs Association of Slovakia, which
awarded her in 2019 as Young Innovative Entrepreneur of 2019. 2016 became a key year for Jaroslava
Wurll Kocanova in her work when she presented the Slavianka collection. Slavianka is an inspiration of
Slovak folk art mainly, it is a connection of Slovak folk culture to modern times, preservation of tradition and
heritage. This collection is the most extensive one she has created so far. She has worked on it for 7 years,
which she followed through with a successful end in early 2019. In the Slavianka collection, she designed
over 300 different design variants. For the first time she used several processing techniques and
cooperated with several producers for her presentation at the Košice fashion week.
The last collection of Poľana brought delicate charm and precision in processing.
This collection was presented magnificently in cooperation with the Slovak choreographer and folklorist
Peter Kocák, uniting the Slovak folk heritage. We could see 100-year-old costumes from all over Slovakia
and combination of folk tradition and modern clothes by Jaroslava Wurll Kocanova on one catwalk.
"Folklore is a disease for me, which has been growing in me since I was 12, when I learned to embroider by
hand, and since then it has always absorbed me and has brought new possibilities."

Announcement

Last updated on Dec 3, 2019

Jaroslava Wurll Kocanova is a Slovak fashion designer who combines elements of Slovak tradition with
clothing. She focuses mostly on formal clothing, where you can see splendid Slovak folk embroidery. Their
tradition and colors give the clothes originality and imagination.
In cooperation with Anna Szabová she won 1st place in the 2006 Golden Fatima competition in Slovakia for
original elaboration, design and execution.
Jaroslava Wurll Kocanova was born in 1987 and studied fashion design and modeling at the High School of
Fashion. After completing her studies, she continued to study Arts at the University of Prešov in Prešov. At
the University, she gradually focused not only on the study of clothing but also photography.
On the initiative of her husband, she founded a fashion studio in October 2011. Since then, she has been
bringing fabulous designs to the Slovak market with her sense and attention to detail by combining clothing
and tradition. Her dream is to preserve heritage for the next generation. Even as a little girl, she cut her
mother's old skirts and dreamed of great evening dresses. She sees folk embroidery as an endless well of
inspiration that must be preserved for the next generations. Her work is inspired by Slovak folk embroidery,
using mainly Slavic patterns and ornaments and transforming them into a modern sophisticated form.
Jaroslava Wurll Kocanova focuses mainly on fashion sustainability, experimenting with patterns and storing
them in small parts, combining various processing technologies and techniques. She takes into account the
requirements of clients and emphasizes the quality of materials and its processing, aesthetics and the
overall impression in the presentation.
It is not so difficult to come up with ideas of clothes today, considering the available materials, how much
inspiration is around us, on the Internet, etc. Therefore, since the foundation of the studio, extreme
emphasis has been placed on linking the processing and presentation, taking into account the choice of
material. The current possibilities of material production using embroidery and laser machines enable the
studio to produce luxury materials made directly in the heart of the studio.
As the studio and its possibilities grow, it also receives various cooperation with prominent individuals of the
Slovak and foreign scene. In recent years, Jaroslava Wurll Kocanova has found her muse and friend in the
Slovak singer Sima Martausová, whom she dressed for the prestigious Slovak Oto Awards.
In addition to Sima Martausová, Jaroslava Wurll Kocanova also cooperated with the singer Mária Čírová,
whom she made a custom-made folk dress for her round annual concert. The next steps in her career path
include singers Katka Knechtová, Silvia Sarkozy, or the famous Slovak comedian Evelyn. Abroad at the
Alta Roma Fashion Week, her studio was presented by Linda Pavlova.
She cooperates and joins her forces with various Slovak producers every year. We would like to introduce
the Slovak wreath designer Magaela, with whom their cooperation led to publication in the fashion
magazine Vogue. For many years she has been cooperating with the jewelry designer Zuzana Barčáková,
where she mutually complements her soutache (sujtáš) art by the embroidered models of Jaroslava Wurll
Kocanová.
The fabulous wedding dresses also deserved a place in the Slovak wedding editorial under the auspices of
Egon Grznarik's Nevesta.sk magazine.
Her creations and sense of creativity were also noticed by the Entrepreneurs Association of Slovakia, which
awarded her in 2019 as Young Innovative Entrepreneur of 2019. 2016 became a key year for Jaroslava
Wurll Kocanova in her work when she presented the Slavianka collection. Slavianka is an inspiration of
Slovak folk art mainly, it is a connection of Slovak folk culture to modern times, preservation of tradition and
heritage. This collection is the most extensive one she has created so far. She has worked on it for 7 years,
which she followed through with a successful end in early 2019. In the Slavianka collection, she designed
over 300 different design variants. For the first time she used several processing techniques and
cooperated with several producers for her presentation at the Košice fashion week.
The last collection of Poľana brought delicate charm and precision in processing.
This collection was presented magnificently in cooperation with the Slovak choreographer and folklorist
Peter Kocák, uniting the Slovak folk heritage. We could see 100-year-old costumes from all over Slovakia
and combination of folk tradition and modern clothes by Jaroslava Wurll Kocanova on one catwalk.
"Folklore is a disease for me, which has been growing in me since I was 12, when I learned to embroider by
hand, and since then it has always absorbed me and has brought new possibilities."

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    About JWKcouture

    Sales 108
    On Etsy since 2013

    Fairytale gowns

    Hi!
    I create in the small atelier with small fabric batches, so often additional items are not possible. I created unique designs, different and comfortable. Every piece only one of them in the world. I hope you enjoy them!
    I do not make custom order, I just offer ready original models, one of each worldwide. Each item is unique, I do not make ready-made clothes. If the measures do not suit you, they can be adjusted a little / taken in, shortened, widened – by lacing. The model adjusted to the customer’s measures or ordered conditions cannot be returned. Adjustment means any change: widening, taking in, shortening, exchange of the covered zip for a metal one, exchange of the zip for a lacing …

    Shop policies

    Last updated on December 3, 2019
    Jarka Wurll Kocanova is a Slovak fashion designer who was born in Vranov nad Toplou in 1987. Now she lives in Cabov, where she is designing and sewing clothes especially evening and wedding dresses. Her interest in dressmaking begun a long time ago. She gained recognition when in cooperation with her colleague won the 1st place for top product named the "Phantom" in 2006. Jarka studied fashion design at the High school and finished University of arts. Each piece of her dresses are created in her atelier which was arranged in the 1st of october in 2011. She attempts to design clothes which are functional as well as aesthetically pleasing. She has a wide range and combinations of high quality materials to work with and a wide range of colors, patterns and styles to choose from. Fairytale creations are original by their material, design and their form of presentation. Integral part of her business are her lovely cats which often serve as inspiration. These facts makes Jarkas creations so beautiful, unimitable and highly sought.
    If the measures do not suit you, they can be adjusted a little / taken in, shortened, widened – by lacing. The model adjusted to the customer’s measures or ordered conditions cannot be returned. Adjustment means any change: widening, taking in, shortening, exchange of the covered zip for a metal one, exchange of the zip for a lacing …

    Jarka wishes you the best and also to be creative

    Accepted payment methods

    Paypal Mastercard Visa American Express Discover Apple Pay Klarna Giftcard
    Accepts Etsy Gift Cards and Etsy Credits
    Returns and exchanges
    I gladly accept returns and exchanges
    Contact me within: 5 days of delivery
    Ship items back within: 14 days of delivery
    I don't accept cancellations
    But please contact me if you have any problems with your order.
    The following items can't be returned or exchanged
    Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
    • Perishable products (like food or flowers)
    • Intimate items (for health/hygiene reasons)
    Returns and exchange details
    I want you to be happy with your item and I realize that things sometimes don't fit or look the way you thought it would. I'm happy to refund your money on any item and/or to help you find another item in my shop if you would prefer.

    If you are not happy with your purchase please notife me 1-3 days of receiving your package. I will be happy to accept returns and issue you a refund or exchange. Refunds will be made via Paypal when the item is received in the same condition. Shipping fees are non-refundable. Sorry, no refunds, returns or exchanges on Custom/Made to Order items.

    Items must be returned within 14 days and in original unworn condition (no stains, makeup, tears, odors, perfume or other fragrances, no wash), in order to receive a refund and with protect stamps.

    For trying on items, particularly white or light fabrics, please be sure to remove makeup and fragrances that may damage the garment and void your ability to return the item. Item must be exactly the same as when it arrived - in the same sellable condition to be eligible for return. For your protection, use a service with delivery confirmation and insurance when reshipping the item. If you return an item and it is damaged, I cannot return your money. You will need to pay shipping to have the item returned to you.
    Payment
    We don t accept paypal system.


    Contact me if you have more questions about payment.
    Shipping
    I ship items by Slovak post Priority mail. I use Signature Confirmation for orders. This means you must be there to sign for it or pick it up later at your local Post Office. I try and let you know when to expect it. I want to be sure it is delivered just to you personally. Your order will be mailed within 1-2 working days of payment receipt. I usually contact you to let you know the item has been shipped and will track the item in transit when tracking is available. Buyer is responsible for any customs fees/taxes.

    U.S. 7-10 days
    European Union 5-7 days
    Everywhere else 7-10 days
    Additional policies and FAQs
    US size
    Size XS0 XS2 S4 S6 M8 M10 L12 L14 XL16
    Bust (cm) 82.5 85 87.5 90 92.5 95 99 103 108
    Waist (cm) 61 63.5 66 68.5 71 73.5 77.5 81 86.5
    Hip (cm) 87 90 92.5 95 98 100 104 108 113
    Thigh (cm) 50 52 54 56 58 60 62 65 68

    UK Size
    Bust Waist Hips
    Inches CM Inches CM Inches CM
    4 30 76 22.75 58 32.75 83.5
    6 31 78.5 23.75 60.5 33.75 86
    8 32 81 24.75 63 34.75 88.5
    10 34 86 26.75 68 36.75 93.5
    12 36 91 28.75 73 38.75 98.5
    14 38 96 30.75 78 40.75 103.5
    16 40 101 32.75 83 42.75 108.5
    18 43 108.5 35.75 90.5 45.75 116

    EU size
    bust waist hips
    34: 80; 62; 86

    36: 84; 66; 90

    38: 88; 70; 94

    40: 92; 74; 98

    42: 96; 78; 102