Atelier Shinji Ginza

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Announcement    EU customers -- please contact us directly for shipping information. Originally designed & hand-crafted contemporary jewelry from Japan. Store and workshop in Ginza, Tokyo. Please stop by if you are in town! Instagram: @atelier_shinji_ginza


Last updated on Aug 31, 2021

EU customers -- please contact us directly for shipping information. Originally designed & hand-crafted contemporary jewelry from Japan. Store and workshop in Ginza, Tokyo. Please stop by if you are in town! Instagram: @atelier_shinji_ginza



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Janine Naoi

Contact shop owner

Janine Naoi


Average item review
5 out of 5 stars
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Quality 64 Shipping 74 Customer service 60

About ateliershinji

Sales 875
On Etsy since 2011

Expressing warmth & playfulness

Atelier Shinji has been creating fun, approachable jewelry since 1972. Atelier Shinji Ginza jewelry are designed and made by the Naoi family; Shinji, Matico, Ippei and Janine, and their staff; Taguchi and Yokosaka, at the Ginza, Tokyo shop premise.

We believe that direct communication with our customers is an essential part in realizing our craftsmanship process, and each piece is designed, cast, finished and sold all within our workshop and store.

We insist on a personal and high quality craftsmanship approach which gives us complete freedom, resulting in unique handmade design which is not influenced by fleeting trends, and not bound by the rules of conventional jewelry making.

Atelier Shinji Ginza pieces are designed and hand crafted using the Lost Wax method. In order to express warmth and playfulness which is at the heart of all designs, our collections are often realized in high-purity silver (Britannia Silver 958). The gentleness and beauty of high-purity silver is cherished, and because nickel is not used in any way, people with sensitive skin can wear it safely. Upon order we are able to make our pieces in other materials such as 18K Gold, Platinum, etc.

Various food, fruit & vegetable, nature motifs and Japanese traditional motifs reflecting seasonal traditions are adopted to create a fun, unique and modern collection. Each series is based on a concept, with reoccurring themes from the urban landscape and from nature. All pieces are originally designed and based around concepts of warmth and playfulness.

Shinji Classic is based on plant motifs and is designed by Shinji Naoi, who was greatly inspired by classic Art Nouveau styles whilst living in Paris in the 70s. The Shinji Classic collection has continued since that time. This timeless range mixes delicate Japanese motifs with the Art Nouveau style, using 18K Gold or 23K Vermeil.

Shop members

  • Atelier Shinji Ginza team

    Owner, Maker, Designer

    Atelier Shinji Ginza is a family-run business designing & hand-making original, unique jewelry. Atelier Shinji Ginza has been in operation for over 30 years & is run by founding directors Shinji & Matico Naoi, and their son & daughter-in-law.

  • Ippei & Janine Naoi

    Owner, Maker, Designer

  • Matico & Shinji Naoi

    Owner, Maker, Designer

Shop policies

More information

Last updated on May 27, 2021
Frequently asked questions
How can I take care of the pieces?

Although an anti-oxidising coating has been applied to the surface of all pieces, the colour may change slightly from exposure to the air. To clean yourself, we recommend silver-cleaning liquid from a reputable brand such as Hagarty (available online).

We provide a zip-lock bag with all pieces. When your silver pieces are not being worn, we strongly recommend that you store them in these bags. This will reduce the exposure to the air, retaining the clean silver colour for longer.

Cleaning of Atelier Shinji Ginza pieces is offered free of charge at the Ginza flagship store (if you are in the area!).

For further detailed information, and other materials, please visit:

How are your pieces packaging? Do you offer gift packaging?

Our pieces are shipped either in a plain, hard white box, or in our signature dark green gift box. We have a small charge for our gift box, which comes together with our branded cotton bag :)

I'd love to see more of your pieces in person. Do you have a physical store?

Our store and workshop/atelier is in the Ginza district of Tokyo, Japan.

Our address is:
5-13-11 Ginza Chuo-ku 104-0061 Tokyo Japan

You can find a map and walking instructions through this link:

Please stop by if you are in town!

What if I have a metal allergy?

Our pieces are crafted in Silver, 18K Gold, or Platinum. For Silver pieces (including 23K Gold Vermeil), we use high purity Silver (Britannia Silver 958), which contains less impurities than Sterling Silver 925. We do not add rhodium plating. Rhodium plating is the main culprit for most skin irritations, because nickel is usually part of the plating process.
Because of this reason, we have many customers from around the world with allergies who are wearing our pieces without a problem. There are however, rare cases of people who are allergic to all sorts of metals, even from a zipper touching the skin. We cherish the pure natural and genuine look of the metals we use, and our pieces do not trigger usual metal allergies.

How long will it take for shipping?

Due to the COVID-19 situation, shipping has been disrupted to many countries and we can no longer offer free shipping to some countries.
For countries that we can offer free shipping, we will ship registered & traceable through Japan Post. Delivery takes 1-2 weeks depending on the destination. For express delivery, shipping upgrades are available. You can choose EMS international express courier service (also registered and traceable). Delivery takes 2-6 days depending on the destination.

Every effort is made to help you to avoid import tax, however please be aware that import duties may apply in your country. We are not responsible for customs fees, or any delays at customs.

To avoid delay, please supply us with your phone number.

How long will it take to make?

For pieces which we have in stock, packages are generally dispatched 1-4 days after receipt of payment. If you would like to know if an item is immediately available before you purchase, please contact us directly first.

As we make our pieces one by one and we have a physical shop where the piece can be sold at any time, there is a chance that we are out of stock of your ordered item. Britannia Silver 958 pieces generally take 1-2 weeks to make, while other pieces such as 23K Gold Vermeil, 18K Gold and Platinum pieces can take 2-4 weeks. It is worth bearing this in mind if purchasing jewelry as a gift. In the event that an item is out-of-stock, we will contact you directly.