Custom Branding Irons

Sacramento, California
| 2,362 Sales | 5 out of 5 stars 5 out of 5 stars

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Jason Beam

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Jason Beam


Average item review
5 out of 5 stars
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About Beamerweb

Sales 2,362
On Etsy since 2016

To make a long story short...

Since I was 5 years old, I knew I wanted to be a computer programmer when I grew up. I really loved figuring out the puzzles of bossing computers around. Solving problems and engineering complex algorithms always spoke to me. In 1999, I moved to California having landed my dream job at the age of 23.

I've also always enjoyed working with my hands; even as a kid. In 2004, I began woodworking as a hobby with my first shop which was half of a 1-car garage in the duplex we rented. Being a programmer by nature, my brain tends to latch onto things it likes very strongly. Woodworking was no different, here.

Before long, I'd outfitted my shop with all of the typical woodworking tools. I was constantly learning as many new things as I could. For a few years, I taught classes with the local club and found a passion for sharing my knowledge with fellow woodworkers.

My job as a programmer allowed me to build my shop through a lot of bargain hunting and lucky timing. I like to say I spent my days building things in the digital world that didn't exist and my nights building things in the physical world that you can actually feel and touch.

This also fed my desire to pursue leaving behind some kind of a mark on the world, if you will. I want to make things that will last longer than I do. I want to leave the world better than I found it. Building furniture and also dabbling with building guitars later on helps me do this. I also filmed a lot of my shop time and posted to YouTube regularly. This fed my need to share knowledge and experience with the world.

It was always pretty likely that one day I would mix my programming skills with my building abilities. By 2010, I had been branching my shop out into basic metalworking and machining. I designed and built my first CNC machine and quickly learned that CNC was not magic. This was perfect for me. I love solving puzzles and coming up with elegant solutions.

In 2016, after 17 years as a programmer in the fast-paced tech industry, I realized I'd lost my curiosity for the field. It was time for some kind of change. I decided to take a sabbatical that summer.

Not really having much of a plan, I spoke to friends about some ideas for earning money in the well-equipped shop I'm so fortunate to have. A dear friend asked me if I'd like to make him a branding iron using my CNC machine and I jumped at the chance.

It was just the excuse I needed to break my sabbatical. I got such a kick out of developing my first successful iron. I still have the prototype I made for my friend and look at it fondly in memory of the inspiration that kicked me in the seat of the pants to try something new.

In December 2016, I opened my Etsy shop and was absolutely blown away by how quickly I was able to turn tinkering around my shop into a viable income. I have thoroughly enjoyed learning how to succeed in this arena. From sourcing materials to optimizing my workflows all the way up to having fantastic conversations with every one of my customers.

I'm very grateful to have the opportunity to turn this hobby into a successful business. I take a lot of pride in creating a quality product that will last you for decades. Thank you for supporting my shop!

Shop members

  • Jason Beam


    With over 20 years in computing experience and 15 years woodworking as a hobby, my unique blend of technology with tradition allows me to explore a wide range of solutions for every task. I thoroughly enjoy the journey as much as the destination.

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Last updated on May 11, 2022

Frequently asked questions

How do I use my Branding Iron?

Ensure the surface you’re burning is as flat as possible. We recommend against burning varnished surfaces.

Wood scorches at around 350-400F depending on species. If using a torch to heat your iron, a dark purple hue will start to rapidly follow the flame. This indicates the iron is almost hot enough and you can begin testing.

Every iron has a personality. Iron size and specific design elements affect the temperature and press time that will produce a clean burn. We recommend doing a few test burns on scrap wood until you’re familiar with your iron.

Care instructions

Caring for your iron is very easy. The brass head needs nothing but an occasional brushing with a brass or nylon brush to clear charred wood. The metal portion of the handle is stainless steel and needs no specific care.

Custom and personalized orders

For all custom orders, you will be sent a rendering of your item as you requested. We wait for your approval before we proceed any further with your order, so timely review leads to timely fulfillment.

The rendering is a simulation output by the software used to drive the machine that creates your iron. It's the last chance to verify before material begins to be cut. It's only a simulation and may look somewhat pixellated. This is normal and any smooth lines in the artwork will create smooth lines in the iron.

How do I know which iron to buy?

Simple Text or Text & Graphics Irons
You provide the text that is placed in the template. Many offer a choice of text style. This is the least expensive iron as the design is fixed. Easiest option for clients who like one of the templates offered.

Your Artwork
These irons are for clients who have artwork in the proper vector format. This is kind of the "experts" custom design. Usually clients work with a graphics designer to produce the artwork to be used.

We Design For You
These irons are as flexible as "Your Artwork" irons but I'm your graphic designer. Clients often begin with a photograph, sketch, or a description of their vision. We work closely together to produce the artwork the machines require.