Little Liz Would Be Proud.

I've been drawing greeting cards since I was a girl, dropping notes in mom's purse before darting off to school, or making handmade valentines for classmates. But, everyone knows art doesn't make for a career. So older and presumably more mature, I determined to go to college and follow more realistic pursuits.

I soon found that those realistic pursuits often involve gray cubicles, stale break-room coffee, and sensible shoes. Just as I began to feel frustrated without a creative outlet, I also began to notice just how saccharine, sentimental, over-designed and overwrought store-bought greeting cards had become.

Desperate for a chance to create, and eager to provide folks with simple, minimalist greetings, I opened the Betsy Ann Paper shop in 2009 as a part-time hobby. Four years and one swift career-change later, Betsy Ann Paper has developed a loyal following, on Etsy as well as in local shops.