happy + simple watercolor illustration

Philadelphia, Pennsylvania · 648 Sales


happy + simple watercolor illustration

Philadelphia, Pennsylvania 648 Sales On Etsy since 2010

5 out of 5 stars

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Last updated on Apr 14, 2017

Spring cards are in the shop! Sign up for the newsletter and stay in the loop:

Liz Moorhead

Contact shop owner

Liz Moorhead

box of 8 birthday card variety pack
vintage photography camera stationery
nautical seaside stationery notes
pink & gold "hello" polka dot note cards
SALE lollipop thank you card yellow and teal
SALE rocking horse baby card
SALE bird and nest congratulations baby card
happy birthday balloons card
teal and green happy birthday card
thanks script calligraphy green thank you note
bird and ribbon banner welcome baby aqua card
bunting welcome baby card baby shower
bright yellow thank you blank card
cupcake yellow birthday card
polka dot yellow thank you blank card
teal watercolor chevrons thank you card
watercolor stripes green thank you note
celebration confetti gift wrap paper
milk glass vase and pennant wedding card
bouquet toss floral wedding card
SALE hip hip hooray wedding balloons card
celebration balloon gift tags
View all 75 items


Average item review
5 out of 5 stars
Julie Grigsby

Julie Grigsby on Feb 14, 2017

5 out of 5 stars

Thank you! The cards were perfect!

Simone Scully

Simone Scully on Jan 27, 2017

5 out of 5 stars

Stunning! I hope you make some more recipe designs. These make great gifts and I love each theme that you have.

j m

j m on Jan 9, 2017

5 out of 5 stars

Adorable for my camera enthusiast daughter. And it was packaged beautifully!

View all 203 reviews


Little Liz Would Be Proud.

I've been drawing greeting cards since I was a girl, dropping notes in mom's purse before darting off to school, or making handmade valentines for classmates. But, everyone knows art doesn't make for a career. So older and presumably more mature, I determined to go to college and follow more realistic pursuits.

I soon found that those realistic pursuits often involve gray cubicles, stale break-room coffee, and sensible shoes. Just as I began to feel frustrated without a creative outlet, I also began to notice just how saccharine, sentimental, over-designed and overwrought store-bought greeting cards had become.

Desperate for a chance to create, and eager to provide folks with simple, minimalist greetings, I opened the Betsy Ann Paper shop in 2009 as a part-time hobby. Four years and one swift career-change later, Betsy Ann Paper has developed a loyal following, on Etsy as well as in local shops.


Shop members

  • Liz Moorhead

    Owner, Illustrator

    Philly lady who enjoys watercolor and bourbon.

  • Josh Moorhead


    Obsessive visual particularist.

Shop policies

Last updated on October 28, 2016
Hello there! Thanks for visiting!

Betsy Ann Paper is the joint effort of husband and wife duo Liz and Josh Moorhead. Well, sort of. She paints, he pours the coffee. Each design is carefully created, painted by hand, and then replicated on each card to produce greetings that are simple and unique, both classic and modern. Only the highest quality card stock, watercolor paper, paints, inks and envelopes are used.

Accepted payment methods

  • Pay with Visa
  • Pay with Master Card
  • Pay with American Express
  • Pay with Discover
  • Pay with PayPal
  • Buy with Apple Pay
  • Pay with Sofort
  • Pay with iDeal
  • Accepts Etsy gift cards
  • Other Method
We accept Paypal, credit card, and Etsy gift cards.

If you would like to use a different payment method, please contact me.
All items are shipped via USPS in a protective 100% recycled mailer to your Etsy address, unless otherwise noted.

If you do not see your location listed among the shipping options, or you would like another shipping method or need your purchase to arrive sooner, that's not a problem! Contact me at hello [!at]
Refunds and Exchanges
All handmade items will be unique and may vary slightly from the photo online. However, if you are unsatisfied with your purchase, it may be exchanged or returned for a full refund (excluding shipping costs).

Unfortunately, I can not offer refunds or exchanges on custom orders. I do have a method of ensuring your satisfaction during the custom ordering process. Please contact me if you would like more details about the process of approving drafts for a custom order.
Additional policies and FAQs
If you can't find what you're looking for in the shop, please contact me with your ideas or requests.

In addition, each item listed on Etsy may be paired with a different color envelope at no additional charge. Please check the other listings for available envelope options, or contact me for a complete listing.

All designs copyright 2009-2016 Betsy Ann Paper. All rights reserved.