happy + simple watercolor illustration

Philadelphia, Pennsylvania · 659 Sales


happy + simple watercolor illustration

Philadelphia, Pennsylvania 659 Sales On Etsy since 2010

5 out of 5 stars

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Last updated on Apr 14, 2017

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Liz Moorhead

Contact shop owner

Liz Moorhead


Average item review
5 out of 5 stars
Janet H

Janet H on Jul 19, 2017

5 out of 5 stars

Card was exactly as pictured and described by seller. It's a perfect finishing touch for my bicycle themed gift!

Julie Grigsby

Julie Grigsby on Feb 14, 2017

5 out of 5 stars

Thank you! The cards were perfect!

Simone Scully

Simone Scully on Jan 27, 2017

5 out of 5 stars

Stunning! I hope you make some more recipe designs. These make great gifts and I love each theme that you have.

View all 204 reviews


Little Liz Would Be Proud.

I've been drawing greeting cards since I was a girl, dropping notes in mom's purse before darting off to school, or making handmade valentines for classmates. But, everyone knows art doesn't make for a career. So older and presumably more mature, I determined to go to college and follow more realistic pursuits.

I soon found that those realistic pursuits often involve gray cubicles, stale break-room coffee, and sensible shoes. Just as I began to feel frustrated without a creative outlet, I also began to notice just how saccharine, sentimental, over-designed and overwrought store-bought greeting cards had become.

Desperate for a chance to create, and eager to provide folks with simple, minimalist greetings, I opened the Betsy Ann Paper shop in 2009 as a part-time hobby. Four years and one swift career-change later, Betsy Ann Paper has developed a loyal following, on Etsy as well as in local shops.

Shop members

  • Liz Moorhead

    Owner, Illustrator

    Philly lady who enjoys watercolor and bourbon.

  • Josh Moorhead


    Obsessive visual particularist.

Shop policies

Last updated on October 28, 2016
Hello there! Thanks for visiting!

Betsy Ann Paper is the joint effort of husband and wife duo Liz and Josh Moorhead. Well, sort of. She paints, he pours the coffee. Each design is carefully created, painted by hand, and then replicated on each card to produce greetings that are simple and unique, both classic and modern. Only the highest quality card stock, watercolor paper, paints, inks and envelopes are used.

Accepted payment methods

  • Pay with Visa
  • Pay with Master Card
  • Pay with American Express
  • Pay with Discover
  • Pay with PayPal
  • Buy with Apple Pay
  • Pay with Sofort
  • Pay with iDeal
  • Accepts Etsy Gift Cards and Etsy Credits
  • Other Method
We accept Paypal, credit card, and Etsy gift cards.

If you would like to use a different payment method, please contact me.
All items are shipped via USPS in a protective 100% recycled mailer to your Etsy address, unless otherwise noted.

If you do not see your location listed among the shipping options, or you would like another shipping method or need your purchase to arrive sooner, that's not a problem! Contact me at hello [!at]
Refunds and Exchanges
All handmade items will be unique and may vary slightly from the photo online. However, if you are unsatisfied with your purchase, it may be exchanged or returned for a full refund (excluding shipping costs).

Unfortunately, I can not offer refunds or exchanges on custom orders. I do have a method of ensuring your satisfaction during the custom ordering process. Please contact me if you would like more details about the process of approving drafts for a custom order.
Additional policies and FAQs
If you can't find what you're looking for in the shop, please contact me with your ideas or requests.

In addition, each item listed on Etsy may be paired with a different color envelope at no additional charge. Please check the other listings for available envelope options, or contact me for a complete listing.

All designs copyright 2009-2016 Betsy Ann Paper. All rights reserved.