This privacy policy has been compiled to better serve those who are concerned with how their
‘Personally identifiable information’ (PII) is being used online. PII, as used in US privacy law and
information security, is information that can be used on its own or with other information to identify,
contact, or locate a single person, or to identify an individual in context. Please read our privacy policy
carefully to get a clear understanding of how we collect, use, protect or otherwise handle your
Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our Etsy store?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email
address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form or enter
information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our
newsletter, respond to a survey or marketing communication, surf the website, or use certain other
site features in the following ways:
 To personalize user’s experience and to allow us to deliver the type of content and product
offerings in which you are most interested.
 To improve our website in order to better serve you.
 To allow us to better service you in responding to your customer service requests.
 To send periodic emails regarding your order or other products and services.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and
the concepts they include have played a significant role in the development of data protection laws
around the globe. Understanding the Fair Information Practice Principles and how they should be
implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action,
should a data breach occur: We will notify the users via email within 7 business days
We also agree to the individual redress principle, which requires that individuals have a right to pursue
legally enforceable rights against data collectors and processors who fail to adhere to the law. This
principle requires not only that individuals have enforceable rights against data users, but also that
individuals have recourse to courts or a government agency to investigate and/or prosecute non-
compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for
commercial messages, gives recipients the right to have emails stopped from being sent to them, and
spells out tough penalties for violations.
We collect your email address in order to:
 Send information, respond to inquiries, and/or other requests or questions.

 Market to our mailing list or continue to send emails to our clients after the original
transaction has occurred
To be accordance with CANSPAM we agree to the following:
 Allow users to unsubscribe by using the link at the bottom of each email
If at any time you would like to unsubscribe from receiving future emails, you can
 Follow the instructions at the bottom of each email.
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information
below.
Birch Pole Bath & Body
info@BirchPoleBathandBody.com