Whimsey Lane Apparel

94 Sales


Whimsey Lane Apparel

94 Sales On Etsy since 2008

0 out of 5 stars

blackandwhiteapparel is taking a short break

Julia Smith

Contact shop owner

Julia Smith


No reviews in the last year

Danae on Mar 5, 2015

5 out of 5 stars

Love it! I have been searching for a modest tankini for years now and this one is everything I wanted, thanks!

Heidi Hedberg

Heidi Hedberg on Dec 30, 2014

5 out of 5 stars

Really lovely. Medium was the right fit. Thank you for expediting it.

View all 34 reviews


Necessity is the Mother of Invention

At the age of 18 I shopped around for a swimsuit for a trip with my choir tour. I wanted coverage, but not something my Grandmother would wear to water aerobics. I had been sewing for many years and decided to attempt to sew a swimsuit. Sewing Lycra on a domestic machine is not easy! I loved my new swimsuit...and so did my friends!

Fast forward years later as a mother of three children. I attempt to go swimsuit shopping again and once again leave empty handed. I decided it was time to do something about the problem for me and others.......Whimsey Lane Apparel was born.
I have been addicted to designing vintage inspired swimwear with coverage ever since!
I love that I am giving girls the chance to dress appropriately at the pool, and Women the courage to put on a bathing suit and have fun in the water again! Everyone can look cute and be covered once again!

I have recently closed my etsy shop due to time. We are still selling our swimwear via and

Please feel free to message me if you have a return or a question!
julia [!at]


Shop policies

Last updated on September 24, 2015
Whimsey Lane Apparel is pleased to bring you feminine, modest choices!

My design career started way back when I was a teenager. I couldn't find a swimsuit that was flattering and covered enough of me to feel comfortable. I ended up making my very first tankini and for once felt comfortable and cute in a swimsuit!
My husband and I named our shop Whimsey Lane Apparel to describe our vintage inspired items. We are known for our swimwear, previously Black and White Apparel.

Some of our items are manufactured by a local factory. All of our items are
designed by me, and sewn by the factory. They are unique , and our hand is in the production process the whole way!
I used to make each and every swimsuit by hand. It would take me up to eight hours start to finish. I wanted my customers to have their order immiediately.
I draft all of my patterns myself, as well as sew my own samples. From there , the original pattern is graded into six different sizes. The fabric is sourced and ordered by me of course. Sewing directions are made by me. From there the factory cuts the fabric and sews the garment for me. If there is anything out of place Grace calls me right away to have me fix it, before production can move forward. The factory has become like family. They make my dreams come true. I hope you will share in that dream. Quality, vintage inspired swimwear. Made to cover, and flatter .

Accepted payment methods

  • Pay with Visa
  • Pay with Master Card
  • Pay with American Express
  • Pay with Discover
  • Pay with PayPal
We only accept pay pal. We want your payment to go as smoothly as possible so we can process your order immediately!
We ship preferably United States Postal Service (USPS) to spare you the expense of shipping. Please allow 2-3 days to process your order for in stock items before it is shipped!
Refunds and Exchanges
Our return policy for swim items is as follows:

If your item to be returned is a swim suit please return unwashed, unaltered, and in brand new condition with proof of purchase. All swim bottoms must have hygienic liner still attached. Please return within a 30 day period. Again, please let us know asap if your item needs to be returned or exchanged so we can make sure we have your size in stock!
The customer is responsible to purchase shipping back to us. However, we will ship the item back to you for free, within the US.