Moscow, Idaho


Simple & Stylish Genesis Wordpress Themes

Moscow, Idaho | On Etsy since 2014

BloomBlogShop is taking a short break


Note from shop owner We are taking a vacation from Etsy. If you need to get in touch, you can find us at:


Please contact us through our website if you have any questions or would like to work with us.

xo Bloom

Note from shop owner

Last updated on Dec 23, 2020

We are taking a vacation from Etsy. If you need to get in touch, you can find us at:


Please contact us through our website if you have any questions or would like to work with us.

xo Bloom

Kelsey Design

Contact shop owner

Kelsey Design


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About BloomBlogShop

Sales 2,460
On Etsy since 2014

I'm Kelsey Grauke, interior designer-turned-blog designer.

Lady, you've got style. Your blog should too.

Running a stellar blog isn’t easy. And creating a website that showcases your amazing aesthetic? It’s a totally different beast.

My name is Kelsey Grauke, and just like you, I’m a blogger and a designer with a knack for making spaces pretty. I totally understand (and share) your (slightly crazy) obsession to detail.I have a true eye for design. I know you need everything to look just right!You want a blog that’s chic, functional, shows off your unique taste and oh – is actually affordable! The truth is, when you’re curating an online presence, people are totally going to judge you based on your website. That’s why it needs to be stylish, sophisticated and unique – just like you. Your online presence should be just as stylish as you are!

Why? ‘Cause I believe…

:: Your “online space” should be just as lovely & special as you are.

:: Your blog is a digital expression of your unique aesthetic (and we all know you’ve got a pretty darn good one)

:: … And it’s the first way your future potential readers or clients are going to judge whether they want to open their wallets for you!

A little more about me.

:: I am a believer, wife to my best friend, and baby mama to my sweet Theo.

::I’m an interior designer who’s found her niche creating beautiful online spaces for the sweetest gals. I can stay home with my sweet babe and still bring in a wee income for our family. It’s seriously the best.

:: People say I was born with an eye-for-design. Growing up in the glorious (& gorgeous) Palouse hills of Idaho inspired me to find beauty in pretty much everything.

:: My simple approach to the design process and my innate eye for what looks good garnered me quite a handful of happy clients. I love seeing the web become a more beautiful place!

:: I’m equally as obsessed with online entrepreneurship & blogging. I started my own design inspiration blog in 2012 and learned there’s a lot more to an awesome online presence than curating cute Pinterest photos!

Here’s how I work.

:: My design philosophy is like my wardrobe philosophy: I start with ‘the basics,’ and jazz them up with gorgeous, unique statement pieces that add just the right touch of elegance.

:: I have an intuitive ability to get to the heart of my clients design desires & convert them into custom, sophisticated designs (that still shine with personality!)

When I’m not making everything around me look just a little more amazing, you can find me loving up my own home with new decorations (we’re currently remodeling our little bungalow, so we’re constantly painting, debating over tile and deciding on the perfect kitchen cabinets), cuddling my sweet Theo (my baby is BEST thing that ever happened to me!), eating the latest tasty treats and trying out new recipes with my hubby (we’re kinda what you call foodies), sharing a glass of wine and watching Netflix with my hubby or daydreaming about my next dream cruise.

Shop members

  • Kelsey Grauke


    The brains behind this whole operation! I'm an interior-designer-turned-blog-designer.

  • JT Grauke


    The coder and developer behind all the themes!

Shop policies

Last updated on October 27, 2017
Welcome to Bloom Blog Shop!

We create simple and stylish Wordpress themes for the creative entrepreneur. Lady, you've got style. Your website should too!

Accepted payment methods

Paypal Mastercard Visa American Express Discover Apple Pay Klarna Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I don't accept returns, exchanges, or cancellations
But please contact me if you have any problems with your order.
Returns and exchange details
Due to the digital nature of our products, we are unable to offer refunds. All sales are 100% final. We are unable to ensure that the product is no longer used. Thank you for understanding.
Payment is due at time of purchase. We accept payment through Etsy and Paypal. Instant downloads will be available once payment is processed.
Themes are downloaded upon purchase. Custom work and any add-ons typically take 1-3 business days or unless otherwise discussed.
Additional policies and FAQs

-Full Support: You will receive unlimited support for installing and using any of the Bloom Blog Shop themes, plus configuration assistance for all included options and bug fixes.

-Tutorials and Information: Susan, our support gal, is an experienced WordPress expert. She cannot do the work for you, but will be happy to point you to existing tutorials, and will assist you with any information for basic WordPress use whenever possible.

-No Support: We cannot provide full support for customizations that you or your developer make to your theme, or for third party plugins. Our support team cannot customize your Child Theme for you as part of free theme support.

For the ins and outs of setting up your theme and any other setup questions, please see our documentation. We cover EVERYTHING in detail with screenshots.

For general questions, either before or after purchasing a theme, we recommend checking out our FAQs. We’ve put a ton of frequently asked questions there, so your question most likely has already been answered:

If you’d like us to install your theme for you, design a logo, or customize a pre-made theme, please see our services page for pricing and details!

If your theme is already installed and you have a list of customizations you would like, we have partnered with our support person, Susan (who is ah-mazing). Please contact her here (tell her Kelsey sent you ;)):

If you’re wanting to learn more about WordPress, we send out three WordPress tips every Friday! Sign up here:

Lastly, if you still need to ask us something that hasn’t already been covered, please go here to fill out a support request! They are answered within 24-48 hrs by Susan (did I mention, she’s amazing?!).


Our premade themes, templates and digital goods are meant for one person and one person alone. You are not allowed to share. If you love our templates and your friend does, too, please point him/her to our site. Thank you!


The attribution footer at the bottom of your blog template is required to stay there for as long as you have a Bloom template installed. Thank you!

All designs created by Bloom are the exclusive property of Bloom and are not to be shared, redistributed or copied.

You may not alter any graphics in any way as this discredits my work as a designer!


As I am full-time mama and time is of the essence, all communication is done via email.


Susan, our amazing support gal will answer your tickets in 24-48hrs depending on her workload. We’re always here to handle urgent matters.

If you’re wanting to reach Kelsey, please send an email to hello [!at] Tuesdays are our dedicated day to respond to emails for anything that falls outside of these requests! But if it’s just a question about a theme, she’ll direct you to the above channels (our business coach is pretty strict about that 😂).

Email us at anytime via this link!

Or, find us on social media!

Thank you so much, friend! This business is such a gift to us and we take your support very seriously. Which is why we’ve put all these systems into place to better serve you!

Have a wonderful day,
xo Kelsey

More information

Last updated on Aug 2, 2017
Frequently asked questions
How do I launch my blog? Where do I start?

First off, congrats on starting your blog! Blogging is such a fun outlet and can lead to many exciting opportunities!

Here’s a blog post that walks you through launching your blog’s domain and hosting:

After that is all set up, it’s time to install a theme. You can view my themes here. With each theme purchase, comes a link to my theme documentation. I walk you through step-by-step on how to install your theme and set everything up. I include screenshots because I’m a visual learner and most of my clients are too. 🙂

NOTE: It doesn’t matter if it’s a .com, .org, .co etc. domain- just that it’s a self-hosted site! and simply refer to the type of WordPres

Can you install my theme for me?

I would LOVE to! Please see our installation services here:

Can you customize my theme for me?

Yes! We want you to feel like this theme screams you. See our customization services here:

Can I use a Bloom theme on

No. You cannot use any third-party theme on even if you have your own domain.

What's the difference between and

With, you get a domain set up like “”. With that set up, controls the design and you can’t upload and edit your own design. You have very limited control over what you do and add to your blog. You can google lots of articles on this as well.

With, you can download the open-source software and use it with any theme, like the themes from our shop! In order to do that, you have to have a domain name and hosting. So, wherever you’ve purchased your domain, I recommend getting hosting from the same place. My favorites are GoDaddy and BlueHost.

How do I tell if I’m using or When you go to your login page, does it say at the top? Or jus

Which theme is best for me?

All of our themes are flexible. Choose whichever one feels the most like you. But, I wrote a post to help you decide which theme to pick! See here for some more advice:

Can I use a theme for a website?

Yes, you can set up any Bloom as a website. Even if a theme's demo shows a blog as the homepage, you can set a landing page as your homepage. We walk you through all of this in our documentation.

Will uploading a new theme affect my content?

No, all of your content and pages will remain untouched- it’s just changing the look/style of how the content is laid out.

Can I change the colors or fonts?

You can change any of the colors via our unique customizer tool. You simply select the color you'd like in the color wheel under Appearance > Customize > Colors.

For fonts, you can change them to any Google font via a plugin. This is included in our documentation.

Or, you can change the fonts in Appearance > Editor via the code.