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CalledBeautiful is taking a short break


Note from shop owner Called Beautiful will be back shortly with a shop update for 2022

Note from shop owner

Last updated on Mar 31, 2022

Called Beautiful will be back shortly with a shop update for 2022

Kalema White

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Kalema White


No reviews in the last year

About CalledBeautiful

Sales 172
On Etsy since 2011

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Powerful Beyond Measure

"Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure," ~ Marianne Williamson

One of my greatest fears is to leave this world knowing that I did not fulfil my potential, knowing that I had everything I needed to succeed but did nothing about it. For many years this is exactly how it was going to be. I was full of talent and potential but doing nothing with it. I soon realised that all the talent and potential in the world would amount to nothing unless it was being acted upon.

So I finally made a commitment to myself and to God that I would use what He had given me to finally do what I had been longing to for so long but had not had the courage to. I acted, and after numerous false starts, various name changes and a whole lot of frustration and disappointment, I can finally say...

Welcome to Called Beautiful.

For me this is the place where I face my fears, where I honour God and where I can and hope to touch the lives of all those around me. I have a passion for typography, a love of all words inspiring and a desire to make beautiful things. My aim is simply to create products that inspire, empower and uplift.

But Why Called Beautiful?

Because when I would look at myself I would always see all of my faults, all of the things that needed to change and all of the things that I had done wrong, but then I learnt that when God looked at me He saw all that I could be. For Him my possibilities are endless, He doesn't see the ugliness of my past but the beauty of my future. He calls me beautiful and being Called Beautiful inspires, empowers and uplifts me everyday.

Kalema White

Shop members

  • Kalema

    Owner, Designer, Maker Of Beautiful Things

    Lover of typography, letterpress and words that inspire.

Shop policies

Last updated on May 9, 2022
I use inspirational quotes from inspirational people to convey messages of love, hope determination and perseverance. My aim above everything is to create items that inspire, empower and uplift.

Accepted payment methods

Paypal Visa Mastercard American Express Discover Apple Pay Klarna Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept returns
Contact me within: 14 days of delivery
Ship items back within: 30 days of delivery
I don't accept exchanges or cancellations
But please contact me if you have any problems with your order.
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalized orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
  • Items on sale
Returns and exchange details
If for any reason you are not satisfied with your purchase then please contact me within 14 working days to arrange a full refund for the purchase price or an exchange.

Please note that the buyer is responsible for the return postage unless the purpose of the return was due to an error on my part. If you would like to exchange an item then please return the original order and place a new order. All items must be returned in new condition. Once the item is received then the refund/exchange will be processed.

If your item was damaged in transit, then please provide proof of damage and the item will be replaced free of charge.

All customised/personalised items are not eligible for return.
I can accept credit and debit cards, Etsy gift cards and other international payment methods where available through Direct Checkout. I also accept payments through Paypal. Payment becomes due once purchase has been made.
Once payment has been received, orders will usually be sent out within 1-3 working days via Royal Mail.

All UK orders are sent out 1st class and all International orders are sent via Airmail. These are both untracked services, if you require a trackable service then please contact me before purchase to get a quote.

All orders are packed well to ensure that there is no damage in transit and that you receive your items in excellent condition.

International customers please note that as a buyer you are responsible for any and all duties and customs charges that may be incurred.
Additional policies and FAQs
I love to do custom work, so if you have a quote that you would like designed or simply want to personalise one of my existing items, then please send me a message.