For starters, we care about allergens and fragrance sensitivities. As someone who has overly sensitive skin and has issues with big brands are their overly fragrant shops and products, this was my solution. Luxurious, fun and fragrance free bath confections and skin care. We also are very conscious about where our supplies come from. When we require the use of a palm bi-product, we endeavor to source said ingredients that are fair trade and responsibly harvested and sustainable.