vintage attire for the modern-day romantic

San Francisco, California

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Buyers bought gifts from this shop and gave them 5-star reviews!

Announcement    Womens Vintage Clothing + Accessories | Worldwide Shipping
For previews, updates & discounts, follow us on Instagram: @CustardHeart


Last updated on Feb 18, 2019

Womens Vintage Clothing + Accessories | Worldwide Shipping
For previews, updates & discounts, follow us on Instagram: @CustardHeart


Maria Ramona

Contact shop owner

Maria Ramona


Average item review
5 out of 5 stars
See reviews that mention:
Quality 139 Shipping 359 Customer service 231

About CustardHeartVintage

Sales 3,618
On Etsy since 2009

Vintage clothing for the modern-day romantic ...

My love of vintage began as a high schooler in the early 1990s when I would take the bus over to the Haight to buy ' used clothes' in the thrift shops. Fast forward to 20 years later when I was laid off of my day job as a window dresser. A friend suggested I try selling some of my personal vintage collection on Etsy -- and from there Custard Heart Vintage was born. I run the shop out of my one bedroom apartment that sits high on a foggy hill in the Twin Peaks area of San Francisco.

I stock select pieces from the 1940s to the 1990s with an emphasis on the cheerful and colorful fashions of the 1960s.

Thanks so much for stopping by!

... and a big thank you to Miss Dorothy Parker for coming up with the shop's namesake (the short story, "the Custard Heart").

Shop members

  • Maria Ramona


Shop policies

Last updated on June 20, 2017
Custard Heart Vintage is on a mission is to bring you a well-edited selection of timeless, wearable vintage clothing with modern appeal. We choose only the best the Bay Area (and beyond!) has to offer. That means everything you'll find here at Custard Heart is something you'll want to wear today and for years to come.

Accepted payment methods

Paypal Mastercard Visa American Express Discover Apple Pay Klarna Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept exchanges
Contact me within: 3 days of delivery
Ship items back within: 7 days of delivery
I don't accept returns or cancellations
But please contact me if you have any problems with your order.
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalized orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
  • Items on sale
Returns and exchange details
All sales are considered final. Please contact us within 3 days of receiving your order if there is any issue, however exchange is not offered for fit issues. For this reason, please make sure to check your measurements carefully before purchasing.

In the event that an exchange is granted, buyer is responsible for return shipping and is required to purchase delivery confirmation. Shipping is non-refundable. Buyer is also responsible for the shipping fees of the item(s) ordered in exchange. In the rare event an exchange or refund is granted, a 20% re-stocking fee will be applied.

If you have any doubts or questions about a piece, please convo us prior to purchase. We're happy to answer specific questions, take additional photos and/or measurements. The best way to ensure a correct fit is to check your own measurements against the measurements listed.
We accept direct payment with most major credit cards through Etsy, or payment through Paypal. It is not necessary to have a Paypal account to use Paypal. They accept the usual credit/debit cards.

For help with checkout see:

We reserve items for up to 5 days if you like, just keep in mind this is a commitment to buy. Items in "Last Call or Sale" section are not eligible for reserves.
We ship within 48 hours of your order. If you're in the U.S. we ship via USPS Priority Mail with delivery confirmation.

International orders ship First Class Parcel Post (it is the most economical) unless requested otherwise. This method of shipping DOES NOT come with a tracking number, only a customs number which cannot be used to trace packages, but does serve as proof of shipping. You must upgrade your shipping method to Registered Mail ($15 additional) or Global Express to obtain a tracking number. CHV is not responsible for lost or stolen packages, nor any customs fees in the destination country.

The U.S. Postal service requires that all international orders over 4 pounds ship via Priority Mail International which comes with a tracking number for movement within the U.S., however not traceable abroad. Any item over 4 lbs will automatically ship via Priority Mail International. Registered service comes with a traceable tracking number and costs an additional $15. If you'd like to add this service, just let us know. CHV is not responsible for any customs fees or tariffs incurred in the destination country.

Please make sure your Etsy address on file is correct as this is the one we ship to.
Additional policies and FAQs
Sizing Guide
Here's how we arrive at a garment's measurements:

Shoulder- shoulder seam to shoulder seam, taken from back
Sleeve- top of shoulder down outer sleeve to cuff
Sleeve Inseam- armpit to cuff hem
Bust- armpit to armpit taken from front, then doubled
Waist- seam to seam at narrowest point of garment
Hip- seam to seam at widest point of garment
Length- from top of shoulder seam to hem


Where did the the name, "Custard Heart" come from?

Though I do like to bake, it's not a dessert. It's the name of a short story by Dorothy Parker. If you ever come across it, it's a great read!