digforvictory's Shop Announcement

Dig For Victory! is a sustainable fashion label in Brighton, England that creates limited edition and one-off pieces from vintage and "end-of-roll" fabrics. From elegant harlequin dresses and classic prom frocks to cartoon print playsuits, Dig For Victory! celebrates the history of fashion to be found in a wealth of vintage textiles.

To find out more please visit

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We are very excited to announce that alongside our Etsy shop we now also have a real bricks and mortar shop in Brighton, England!

As well as ordering online, you can now come and see us to try the dresses on in person or get measured for a custom fit. You can also see where the dresses are made and browse through our huge collection of vintage fabrics to create your own unique Dig For Victory dress.


Dig For Victory
175 Edward Street

Opening Times:

Thurs, Fri, Sat: 10am - 6pm

(Mon, Tues, Wed: appointment only. Sun: Closed)

This shop accepts Etsy Gift Cards.