Embroidery & Goods Inspired by the Desert Southwest

Philadelphia, Pennsylvania · 1745 Sales


Embroidery & Goods Inspired by the Desert Southwest

Philadelphia, Pennsylvania 1745 Sales On Etsy since 2014

5 out of 5 stars

Eradura is taking a short break


Note from shop owner Hi! My shop is temporarily closed right now, but will reopen around August 25th. Please visit my website at & stay up to date on Instagram @eradura ~ thanks!


Note from shop owner

Last updated on Aug 18, 2018

Hi! My shop is temporarily closed right now, but will reopen around August 25th. Please visit my website at & stay up to date on Instagram @eradura ~ thanks!


Erika Duran

Contact shop owner

Erika Duran


Average item review
5 out of 5 stars
View all 561 reviews


E R A D U R A is a one woman embroidery show crafted, designed and hand stitched by Erika Duran

Growing up in West Texas instilled a deep rooted love of everything the desert offered -- bleached sands and blushing skies and a midday sun so bright you'd never believe it could sink into night. Desert imagery isn't so much my inspiration as it is what comes tumbling out of me naturally. It's the language that I know.

The name of my shop itself comes from the melding of my name and 'herradura', Spanish for horseshoe. It's the token of luck that I took for my own.

✹ Print
BUST, December/January Issue 2017
Glamour, September Issue, 2016
Knit Wit Magazine, Issue 4, Spring 2016
American Craft, October/November Issue, 2016

✹ Online
Red Wing Heritage
Women of Red Wing,

Glamour + The Girl Project




No Culture Icons

Red Cabin

✹ Special Projects
Bent Shapes, Album Artwork, Wolves of Want

Caroline Reese & the Drifting Fifth, Album Artwork

COACH 2016 Holiday Campaign


For a glimpse into my making process, promotions and daily life follow along:
✹ instagram @eradura

For more information, please see my FAQs, shop policies and visit

Questions? Contact eradurashop(at)

Shop members

  • Erika Duran

    Owner, Creator, Designer

Shop policies

Last updated on December 29, 2017
Hello & thanks for visiting E R A D U R A on Etsy!

Take a look at my shop policies including shipping, international & made to order information and please feel free to contact me with any questions. ~Erika

Accepted payment methods

  • Visa
  • Mastercard
  • American Express
  • Discover
  • Apple Pay
  • Klarna
  • Sofort
  • Ideal
  • Paypal
  • GiftcardAccepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept cancellations
Request a cancellation within: 24 hours of purchase
I don't accept returns or exchanges
But please contact me if you have any problems with your order.
Returns and exchange details
✹ Cancellations: Change your mind? Cancellation requests are accepted within 24 hours of purchase.

✹ Returns/exchanges, however are not currently accepted and all custom orders are final sale.

✹ Refund/store credit: A refund or credit may be offered in the event of a shop error, however refunds cannot be offered for circumstances out of the shop's control, such as incorrect or incomplete shipping address provided by buyer.

Please be sure to confirm shipping address is correctly entered at checkout and notify me right away if a change should be made before shipping. Items 'returned to sender' may be arranged to be reshipped, but will incur an additional shipping charge.

✹ Lost, delayed or undelivered mail: Claims will be initiated with USPS after 7 working days. While the shop is not responsible for lost/stolen packages or delays due to customs, I will assist in every situation to the best of my ability.

In the event of a problem, please contact me as soon as possible and I will do everything that I can to resolve any issues.
All payments are due at checkout. Credit Card, PayPal & Etsy Gift Cards accepted.
All items ship USPS w/ domestic tracking number to the shipping address provided. Please be sure to confirm address is entered accurately at checkout!

First Class & Priority Shipping options available at checkout.

Current turnaround of made to order embroidered items is approx 4-6 weeks before shipment. A scheduled 'ship by' date will be included in the Shipping Details of your receipt -- your order will ship as soon as possible & no later than this date. Please contact before purchase if you'd like to request an expedited ship date.

Ready items typically ship within 3-5 business days. However, orders containing multiple items ship together. If a tote/pin are ordered with a made to order patch, all items will be shipped in one package once patch has been completed.

----International Customs & Import Taxes----
Please be aware, additional customs and import taxes or fees may apply to your order & are the responsibility of the buyer upon delivery. Unfortunately, I am unable to determine what fees may be due as any taxes will be assessed by buyer's customs office.

Per shipping requirements, all items in an international order will be listed as merchandise with value of contents accurately reflected on customs form. (If you are ordering a gift, please be aware that contents & prices will be displayed on the package shipping label)

Customs regulations can vary widely by country, but if you have questions, the best contact is your local post office or customs office for the most accurate information.

---International Shipping---
Orders are shipped USPS First Class International, with the option to upgrade to Priority Mail. Shipping times can vary by destination and can be delayed due to customs, but typically arrive within 2-4 weeks (in some cases up to 6-8 weeks). If your order has not arrived within this time frame, please check with your local customs office as it may be awaiting pickup.

Tracking is available to most destinations and can be found in your shipment confirmation email.
Additional policies and FAQs
Many of my items are hand embroidered, please allow for some variation in look. No two pieces will be exactly alike, making each piece completely unique to you!

I do my best to photograph and describe pieces accurately, but colors may differ from your monitor to what you see in person.
At Eradura, I am committed to maintaining the trust and confidence of visitors to my shop on Etsy. Here you’ll find info on how I treat data that is collected from visitors to the shop at or when someone subscribes to the Eradura e-newsletter.




When you purchase something from my shop, I collect the personal information you provide such as your name, postal address, email address, payment method, and the details of your order as necessary to provide my services. Your information will only be used as needed while complying with the Etsy Seller Policy & Terms of Use.



When you place an order, you authorize Etsy to provide me with your information and consent to its use to complete your order.

If I ask for your personal information for any other reason, like e-newsletter opt-in, I will either ask you directly for your expressed consent, or provide you with an opportunity to say no.


If after you opt-in, you change your mind, you may withdraw your consent for me to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting me at eradurashop [!at]


I share your information for very limited reasons & with trusted entities as follows:
• Etsy: as necessary to provide you my services and comply with my obligations under both the Etsy Seller Policy and Etsy Terms of Use

• Service providers: I entrust third-party delivery companies (namely USPS) and will share your information only to the extent necessary to perform shipping services

• If I am required by law to do so: to comply with a legal obligation or court order or in connection with a legal claim, prevent, investigate, and address fraud and other illegal activity), to settle disputes, or to provide customer support such as technical issues.


I retain your personal information only for as long as necessary to provide you with my services and as described in my Privacy Policy. However, I may also be required to retain this information to comply with my legal and regulatory obligations, to resolve disputes, and to enforce my agreements. I generally keep your data for the following time period: 4 years.


In general, the third-party providers used by Eradura will only collect, use and disclose your information to the extent necessary to perform the services they provide to me. Third-parties currently used by Eradura:

• Mailchimp - Used for occasional e-newsletter updates & only sent after express sign-up opt-in consent is given by you

For these providers, I recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled.

When you click on links in Etsy, they may direct you away from my shop. I am not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Once you leave my shop's site or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or my shop's Terms of Service.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated. This privacy notice was last updated on May 23, 2018.


If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information:

• Access: You may have the right to access and receive a copy of the personal information I hold about you by contacting me using the contact information below.

• Change, restrict, delete: You may also have rights to change, restrict my use of, or delete your personal information. Absent exceptional circumstances (like where I am required to store data for legal reasons) I will generally delete your personal information upon request.

• Object: You can object to (i) my processing of some of your information based on my legitimate interests and (ii) receiving marketing messages from me after providing your express consent to receive them. In such cases, I will delete your personal information unless I have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.

• Complain: If you reside in the EU and wish to raise a concern about my use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.


For purposes of EU data protection law, I, Erika Duran, am the data controller of your personal information. If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or have any questions or concerns, you may contact me directly by email.

Email: eradurashop [!at]

Alternately, you may mail me at:
Eradura P.O. Box 63601, Philadelphia, PA 19147

More information

Last updated on Dec 29, 2017
Frequently asked questions
Q: When will I receive my order?

Once purchased, your order will be placed in a queue to be hand stitched up as soon as possible. Current turnaround is approximately 4-6 weeks before shipment.

'Ready to ship' items are typically shipped within 5 business days. However, please note that orders containing multiple items ship together. If a pin or tote order also contains a hand embroidered item, all items will be shipped in one package once patch has been completed.

Don't forget to check your order confirmation for a scheduled 'ship by' date ~ your order will ship no later than this date!

Q: Do you ship internationally?

I ship worldwide! However, international buyers should be aware that additional customs and import taxes or fees may apply to their orders and these fees are the responsibility of the buyer upon delivery.

Check the 'International Orders' section listed under the 'Shipping' tab for more information!

Q: How do I care for my handmade patch?

Hand embroidery is delicate in nature and should be treated with care. To promote longevity, I recommend hand or machine stitching patches to items that are not routinely laundered like a jean jacket or tote bag. Avoid washing and drying.

Gently spot clean or Dry Clean only

Q: Do you wholesale?

Eradura's current wholesale catalog is available by request. Inquiries can be emailed to Erika at

Please be in touch with store name, website and/or social media & any general information I should know about the shop! I'm happy to discuss my wholesale availability and your store's needs.

Q: Can I have your design tattooed?

If you're interested in getting one of my existing designs tattooed, please submit a request with the design you have in mind by email to

Please see my tattoo policy page for full details & commission fee information:

Q: Do you take custom requests?

Custom requests are currently full and I am not accepting new projects at the moment. Please find my general custom order info below:

I'm happy to hear your custom order requests! As a policy I do not accept commissions to recreate other artist's work. Additionally, I am more likely to take on projects that fall within my aesthetic and artistic scope. Feel free to peruse my past & current works on Instagram (@eradura) and at to get a sense of what I do.

If my aesthetic seems like it suits your project, please send me a note or email with your general ideas and I'll see what I can do!

Exact quotes/turnaround times can be given upon discussing project details but generally custom work takes 6+ weeks for completion.