EverythingPrettyShop

Remember that girl in grade school who was always peeling glue off her fingers?

Making popsicle-stick igloos and designing game boards from scratch?

That girl may have possibly 100% most definitely been me >>> Rebecca Elena.

You name it, I was doing it!

My crafting collection (errr, um...obsession?!) kicked off in kindergarten and I have been blessed ever since with many opportunities to turn my hobby into a full-time gig.

Making jewelry was my craft of choice in 2011. Shortly after the passing of my daughter Annabelle in 2010, I dedicated my time to creating something tangible that would allow me to feel close to her no matter where each day took me.

After searching online for inspiration, a necklace with my baby girl's name and birthstone seemed like the perfect memorial token. But I knew absolutely nothing about the work involved!

I spent an entire month watching tutorials and how-to videos before I ordered my first stamp set and metal blanks. I thought if I could make the necklace myself, it would connect me that much more to my beautiful baby girl.

When I started making jewelry for friends and family as gifts, their reactions of love and gratitude overwhelmed me with happiness. This inspired me to take the next step on my entrepreneurial journey.

✧ And so it began... ✧

On January 15th, 2012, I decided to take my hobby to the next level and registered Everything Pretty as a small business in Ontario, Canada.

Fun Fact: Annabelle was known as my ‘Pretty Girl’ because she was so perfect, so pink, and of course - so pretty! This was naturally what inspired the name Everything Pretty.

My collection of steel stamps grew quickly alongside my business. Before I knew it, the second bedroom of my tiny lakefront apartment in Orillia, ON was jam packed with desks, cabinets, beads, and an exciting amount of tools.

Shortly thereafter, life threw some bittersweet curveballs my way, and I found myself in London, ON with a new in-home studio space and surprising opportunities.

Now two years later, Everything Pretty is incredibly happy to call London home.

✧ Say hello to today! ✧

Since kicking things off on Etsy in 2012, Everything Pretty has earned over 1000 5-star reviews with over 8000 sales - WOAH!

That's 8000+ pieces of my heart being worn all over the world; 6000+ stories of love and remembrance being shared.

All because of 1 little girl (my pretty girl), Annabelle.