Georgia, United States


Blindness advocacy with a twist

Georgia, United States | On Etsy since 2019

EyeSwearApparel is taking a short break


Note from shop owner **IMPORTANT COVID-19 ANNOUNCEMENT: Due to restrictions imposed by COVID-19 we will be closing our store at midnight on Dec 5th and reopening in the new year. Thank you for your support and cheers to 2021. **

Note from shop owner

Last updated on Dec 27, 2020

**IMPORTANT COVID-19 ANNOUNCEMENT: Due to restrictions imposed by COVID-19 we will be closing our store at midnight on Dec 5th and reopening in the new year. Thank you for your support and cheers to 2021. **

The Owens Family

Contact shop owner

The Owens Family


Average item review
5 out of 5 stars

About EyeSwearApparel

Sales 192
On Etsy since 2019

Our story.

Hi, we are the Owens family. Our youngest son, Kai, is 18 and is going blind from Autoimmune Retinopathy. Some days it’s simply too much to feel like the “blindness ambassador” who has to politely and patiently educate an ignorant public. So, we created these shirts based on our own real-life interactions but with a twist – they include our sarcastic thoughts in braille.

Of course, it’s up to you whether or not you tell people what the braille actually says, because they will assume that it says exactly what is on the top, printed line. The joke is on them!

Families dealing with sight loss have real feelings and are facing real challenges to accessibility and the sappy, inspirational, grade one braille t-shirts on the market did not resonate with us. We hope to educate and change public perceptions of individuals who are blind and VI through the use of mature humor and sarcasm and by utilizing a combination of print and UEB contracted braille. The awareness statement is on the top line in white type font, followed by a "twist of sarcasm" on the bottom line which utilizes UEB contracted braille, black dots on white background. The simulated braille is not raised or tactile because we do not want to encourage unexpected touch. The flattering unisex t-shirts are high-quality, pre-shrunk, 100% ring-spun cotton.

The profits will help send Kai to college. He's dreaming of going to a contemporary music school that is out of state. He's working really hard and we want to help him achieve his goals. He is currently legally blind with about 5 degrees of blurry sight and he's a top-performing student at a mainstream high school. He walks with a white mobility cane and has recently qualified to receive a guide dog. He’s a braille reader and utilizes assistive technology to access his school work. He’s also a drummer in a few local bands and a sponsored skimboarder. He has a twisted sense of humor that we adore. Thank you for your support.

New products will be released seasonally, so check back.

Peace out, The Owens Family

Sharing is Caring! Please share this link with your friends and use the tag @EyeSwearApparel on your Social Media Posts. We are excited to share your pictures on our social media accounts!

Production partners

  • A high-end print-on-demand studio

    NC, United States

    Hi, thank you for your interest. We create the designs for EyeSwearApparel and when you place an order, our custom printer prints and ships the items directly to you.

Shop policies

More information

Last updated on Oct 28, 2020
Frequently asked questions
Sizing details

We have done our best to make everyone happy by choosing top-rated, high-quality, pre-washed, cotton t-shirts. The shirts are unisex but come in men's sizes so we recommend that women order one size down. For example, if you are a woman who typically wears a large in women's shirts, we recommend you order a medium in our unisex shirts. If you are still unsure which size to choose please consider that they are classic fit, but some say they run a bit narrow.
We also offer 3x & 4x sizes of most styles, but the color options vary. If you'd like to order one please send us a message and we will let you know what is available. Thanks!


Accessibility is super important to us. We took great care to describe our products fully. We tested our shop with screen readers and found that it is most easily accessed with standard smartphone voiceover features. It does work with Jaws, but as with most things online, it's a bit clunky. If you have any trouble placing an order please contact us at contact@eyeswearapparel.com and we will be happy to help.

Is the simulated braille raised/tactile?

No, the simulated braille is simply part of the printed design. It is not raised or tactile. We think this is best because we do not want to encourage unexpected touch.

Custom and personalized orders

If you are looking for a slogan for your wife, husband, fiance, mom, dad, aunt, uncle...etc., please let us know. We will do our best to create a design variation of an existing slogan, to suit your needs. However, please understand that it may take a bit longer to process and fulfill.

Where is the slogan placed?

As of 4/20, we've had a re-design, now the nontactile slogans are placed on the upper chest, just under the collarbone, on the front of the shirt.

Can I get the slogan placed on the back of the shirt?

Sure, contact us prior to placing an order and we will be happy to send you a link to a shirt with the logo placed on the back.