Announcement
Hi! So glad you found us! We do not do any custom work, but take a look at what we’ve already made! :)
Follow us on Instagram for shop updates: instagram.com/secretholidayco
Announcement
Hi! So glad you found us! We do not do any custom work, but take a look at what we’ve already made! :)
Follow us on Instagram for shop updates: instagram.com/secretholidayco
Items
All Items
Reviews
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15mniland on Jan 25, 2022
4 out of 5 starsI’ve had this in my cart for literally years. Finally pulled the plug on it & I’m really happy I did. Just make sure you check the size before you order—I thought it would be a little bigger. But I still like it !
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sharayahlee on Jan 24, 2022
5 out of 5 starsLooks exactly as pictured/ super fast shipping! I as the perfect addition to our little ones room!
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Meghan on Jun 22, 2022
5 out of 5 starsSuch a cute wall hanging and well worth the price. Initially I was a little hesitant to spend what I did since I found similar and more budget friendly wall hangings on Etsy. However, I’m so glad I chose to buy from this designer as the quality is superior and also comes with care instructions. Great customer service and fast shipping! Very happy and a super cute addition to my baby’s room!
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Alese on May 28, 2022
4 out of 5 starsThe material was much thinner than I imagined but it’s beautiful just the same! The letters are bold and crisp and the color is as pictured.
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Emily on May 14, 2022
5 out of 5 starsSecond order from this shop and I’m as happy this time as I was the first time I ordered from this shop. This shop is one of those shops on Etsy that you don’t loose track of because everything you order from this shop is definitely handmade and comes with beautiful tags and packaging! This shop has remained on the top of my “favorite Etsy shops” for probably the past 4 or 5 years now. Everything is authentic and human touched. All items feel loved and carefully wrapped and labeled beautifully. I absolutely LOVE the tags and the hand written notes. I will definitely order from this shop again!
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About SecretHolidayCo
Modern simplicity with a love of history.
Ashley Brown Durand is an artist + designer from Northampton, Massachusetts. She creates work that is intentionally both personal and universal. Ashley is best known for her affirmation banners & flags, which, under the name Secret Holiday, she began making in 2010 as a way to encourage herself and push through creative struggles.
Her textile work draws upon her family history of quilting, as well as influences ranging from Louise Bourgeois and Eva Hesse, to the protest flags of the Woman’s Suffrage Movement, to diy punk & zine culture. Her pieces explore a range of genuine human emotions - some lighthearted, encouraging, comforting; others more complex, open-ended and deeply felt. In the many years since she created the very first It’s Ok banner, Ashley has made over 10,000 pieces, all by hand, encouraging people across the world with her gentle reminders and timeless positive affirmations.
Shop members
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Ashley Brown Durand
Owner, Maker
Shop policies
Accepted payment methods
Returns and exchanges
I don't accept returns, exchanges, or cancellations
Returns and exchange details
Payment
Shipping
International orders are shipped via USPS First Class International with tracking. You will receive an email via PayPal with your shipment information. If you would like to upgrade your postage to Priority, please contact us directly and we will invoice you for the additional cost via PayPal.
**Secret Holiday is not responsible for any duty or customs charges that may occur during international shipment.** Please keep this in mind when ordering and be aware of your country's postal policies. This is not a charge that we can avoid or charge in advance . It is completely separate from item and postage costs.
Secret Holiday cannot be held responsible for items lost or stolen during transit. Please contact us if you would like to add insurance to your postage, or upgrade for quicker delivery and we will invoice you for the additional fee.