Herring Design Co.

Santa Rosa Beach, Florida · 1335 Sales


Herring Design Co.

Santa Rosa Beach, Florida 1335 Sales On Etsy since 2011

5 out of 5 stars
rachel herring

Contact shop owner

rachel herring

Stained Indiana State String Art
Modern Class Reunion Invitation
Custom Invitation Listing - Digital File
Around the Clock Shower Invitation
View all 57 items


Average item review
5 out of 5 stars

iimessicaii on Jan 24, 2017

5 out of 5 stars

Ordered this piece for the holidays for my parents who recently moved to Birmingham. They love it and it's hanging in their living room. It looks even cooler in person. Now I'm a little jealous because I love how it looks!

Stephanie Neeley

Stephanie Neeley on Jan 23, 2017

5 out of 5 stars

LOVE IT!!!! I purchased a custom design for my boss with the company logo and it was AWESOME! He love it!

View all 233 reviews


Just a little fish trying to make it in this big ol' pond.

Hello! My name is Rachel, and I'm the head of this here operation. In fact, I'm the whole operation! I have been designing and creating for as long as I can remember. I always had a crayon in my hand when I was little and made my own drawings whenever I could. I took art throughout school and created t-shirts and set designs for dances in high school. I started Herring Design Co. (formerly Fish + Line Design) by designing custom invitations for people. The business slowly grew by word of mouth, and so did the products I offer! I love graphic design, so I continued beyond invitations to create stationery, prints, and promotional work. In addition to graphic work, I also love to work with different mediums. I began creating string art and barnwood creations in my carport and front yard (where I still am making them today). I also dabble in painting, where I specialize in pet paintings (I still need to introduce them to Etsy). I have been in a couple of art shows here in Birmingham, and I truly enjoy sharing the pieces I've made. Check out all the work at www.fishandlinedesign.com. I do all of this part time for now, but it is a dream of mine to make it a full time job!

On top of all that, I really enjoy transforming furniture and other thrift store finds for my house here in Birmingham, AL. You can follow that journey on my blog, I like what I'm Herring at ilikewhatimherring.blogspot.com.

You can usually find me camped out on my computer doing design work, or in the yard spray painting the latest decor item I've adopted for my house. Some might call me a hoarder of thrift store finds, but I'd say they're just jealous of my ability to find so many amazing items at low prices.

Outside of design work, I spend my time rearing two lab mix pups, drinking good beer, and obsessively following SEC football (War Eagle!). Want to know more? Message me!


Shop members

  • rachel herring

    Owner, Designer


Shop policies

Last updated on April 4, 2011

Accepted payment methods

  • Pay with Visa
  • Pay with Master Card
  • Pay with American Express
  • Pay with Discover
  • Pay with PayPal
  • Buy with Apple Pay
  • Pay with Sofort
  • Pay with iDeal
  • Accepts Etsy gift cards