This mission statement was written by Rob Kalin- the founder of Etsy:
Rokali 4:26 pm Mar 3, 2007 EST

Etsy is an online marketplace for buying and selling all things handmade. Etsy is built by artists, for artists -- and for customers conscious of the true value of handmade goods and their creators.

Etsy's marketplace is a community. At the heart of every transaction is a direct relationship between the maker and the buyer.

We, the members of this community, join together to earn a living from what we make and to support those who make things. Our vision is to build a new economy and present a better choice: Buy Handmade. Cradled in our community, our intention is to support the independent artist and create viable alternatives to mass-produced objects in the world's marketplace.

With the Industrial Revolution we lost the connection between producer and consumer; we no longer know who makes our daily bread, our clothes or our furniture.

We are using the Web to reconnect: to once again allow the producer and the consumer to know each other; to swing the pendulum back to a time when we bought our bread from the baker, food from the grocer, and shoes from the cobbler. Through the forging of friendships and with a commitment to hard work, our community and our cause will prosper.
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Rob Kalin's vision became my reality as I opened HappyHound in Dec,2008. Even though Etsy has moved away from Rob Kalin's original intent for Etsy and it's dedication to Handmade, I continue to support solo artists, designers and craftsmen.

I love antique images and strive to create unique stationery and gifts for those that love them as well. Thank you for supporting 100% Handmade.