Heart and Art Cottage

Paramus, New Jersey | 2 Sales


Heart and Art Cottage

Paramus, New Jersey 2 Sales On Etsy since 2014

Announcement   We believe happy people make the world a better place. We're dedicated to making the world a happier place by Spreading joy. Giving hugs™ and making people smile around the world. Because everyone needs joy and hugs. Joy is a lifestyle™.


Last updated on Jun 27, 2017

We believe happy people make the world a better place. We're dedicated to making the world a happier place by Spreading joy. Giving hugs™ and making people smile around the world. Because everyone needs joy and hugs. Joy is a lifestyle™.

Rita Cheng

Contact shop owner

Rita Cheng


Making the world a happier place by Spreading joy. Giving hugs™ and making people smile around the world.

The Beginning
You could say that designing and crafting is in my blood. As a child, I always enjoyed writing, arts and crafts. I grew up with strong ties to my grandmother. She worked as a seamstress in a factory where I spent many afternoons and weekends. I enjoyed being there, feeling the fabric, seeing the process of product creation from start to finish and watching her sew. I made my first bag when I was six years old. As simple as it was, I was so proud of that little bag I designed and finished. My mother had a part in my curiosity also. During my childhood, she attended FIT training to be a patternmaker. I fondly remember watching her practice at home in preparation for her classes. She made many dresses for me during my adolescence. In between all those observations, it lead to me making my first outfit when I was 11.

I remember my days designing, sketching, writing, drawing and photographing. Whether it was writing, drawing, coloring, taking pictures or sewing, it made me happy. I loved the different colors of crayons and the feel of a pencil when sketching or clicking the camera. The humming from my sewing machines. The results of my imagination on paper and fabric made me smile.

As a teenager, I found my solace in writing and art. Poetry, books and museums brought me to another world.

While I continued to craft, sewing went on a hiatus during high school, college and the early part of my career. I lost myself in my studies in college and kept busy in life once my career began making less time for writing, art, sewing and designing. I wanted to be the "career" woman with my briefcase, black suit and heels in NYC.

The Discovery
Then, in 2009, like many people, I was laid off from the corporate world. It was my second lay off experience. Left without a job and a bad economy once again, I began doodling in my sketch book, cutting fabric and making baby shower gifts for friends. Later that year, I became pregnant with my first child. After a few months of designing, cutting fabric and sewing, the first two product lines for Yippy BeBe® was born.

After my first child arrived, I saw him gravitate to art, music and books. That made me smile. I made every effort to encourage his love for these things and found myself drawing and writing again. When I did, I realized of all the things I've done, writing, designing, drawing, sewing and photography make me at peace.

After this discovery, I wanted to find a way to share it with others. To make others smile by Spreading joy. Giving hugs™. And so, Heart and Art Cottage® was born.

The Why
But why draw with Xs and Os? Because Xs and Os widely represent hugs/kisses, and I've always been a believer that everyone needs hugs. Hugs seem to have this magical way of making people smile and feel loved. This is how I want you to feel when you (or your giftees) receive one of my pieces. Spreading love, happiness ... joy ... around the world. This is what gives me peace and happiness.

Mission & Vision
I believe happy people make the world a better place. So I'm dedicated to making the world a happier place by Spreading joy. Giving hugs™ and making people smile around the world. Because everyone needs joy and hugs.

That's why my mission is two-fold:
- Social Mission: Actively work toward enriching peoples lives locally and around the world.
- Product Mission: Create unique and eco-friendly products to minimize my impact on the environment.

Our Philanthropy Efforts
Whether it’s for the community around us or for the environment, the foundation of our company is built on the belief that each of us has a social responsibility. While we support a variety of social good causes, these are our primary ones:

Art – We believe art helps to enrich children’s lives and encourage imagination. So, for every order you place, an art kit with eco-friendly crayons and pencils is donated to a child through our wonderful non-profit partner Spring Lake Toys Foundation.

Children and Families affected by life-threatening disease or Abuse – Many families have been affected by abuse or life-threatening diseases like cancer. Ours is no different. We want to help bring joy to the children and families in hopes to help them get through the process and on the road to recovery.

Our Planet – where we can, we utilize recycled materials for our products and processes because this planet is the only one we have right now. We want to be part of the sustainability of the plant for our children and future generations.

Our goal is to become a Bcorp in the near future through our social good efforts.


Rita P. Cheng
Chief Hugger, Founder
Heart and Art Cottage® & Yippy BeBe®
Joy is a Lifestyle™

Shop policies

Last updated on June 27, 2017
Hi! Thanks for visiting.

I'm here to help you send joy and hugs in the mail to those you love through our uniquely designed and hand drawn Xs and Os artwork and other home goods. Because everyone needs hugs and reminders that they are loved.

All designs are handmade by me in my studio located in New Jersey. Each individual piece begins with a hand drawn sketch whether they're an original or digital reproduction.


If you see something in our shop, but would prefer it in a different color, size or variation on the theme, I'd be happy to discuss a custom order with you. Just send me a message via a convo. Note that there will be an additional charge for custom orders.

Accepted payment methods

Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
Returns & Exchanges

I take great pride in the quality of my work. If for any reason you are not happy with your purchase, you may return the item(s) within 30 days of order placement for a full refund of the merchandise cost. I’m happy to refund or exchange your item during this time if you are not happy with it as long as the item is (1) new, (2) undamaged, and (3) still in its original packaging.

Please note, I cannot accept returns on custom orders, gift cards, or on items damaged through normal wear and tear. Once the return/exchange process begins, you will need to arrange the return shipping and return the item(s). I highly suggest using a trackable form of shipment and sturdy packaging. Delivery/shipping fees to/from are non-refundable.

Upon receipt of the returned item(s), an inspection is done on the condition. Upon inspection of the product if the everything is (1) new, (2) undamaged and (3) unused, a refund for the merchandise value will be processed. Once a refund is processed, the remaining time it takes to show up on your statement (credit card) depends on your credit card company.

Some things to keep in mind:
- When photographing artwork, I try my best to ensure the color matches from the art piece to the screen, but colors can vary from one computer screen to the next.
- Placement of Xs and Os will vary also because the hand drawn nature of our products.
We accept direct checkout, Etsy gift cards and PayPal.

Please Note: NEW JERSEY sales tax is required when shipping to an address in New Jersey. The proper tax will be charged on total of order including shipping fees as required by the State of New Jersey. This amount is added to your total during checkout by Etsy.
Shipping Methods
- Domestic US Shipping: USPS Standard/First Class Shipping
- International Shipping: USPS First Class International

Each product requires a different amount of production time and range from 1-4 weeks. Shipping details are listed under each individual product description.

Once my packages of joy and hugs are sent out to the world, the USPS is responsible for delivery so I unfortunately cannot guarantee specific delivery times. If you paid for expedited shipping in the US and your package is delayed, let me know and we can file a claim with the USPS together. The outcome of a claim is solely responsible by USPS and can take upwards of 30 days. Results are also the decision of USPS and we do not have any control of the outcome.

If your package is damaged, please make sure to keep all original packaging, email me a photo of the package/product. Once we have all the necessary information/photographs from you, a claim can be filed with the USPS. They may need you to send the package to them, so please do not throw anything away and/or use the product. Please remember, the outcome of a claim is solely responsibility of USPS and can take upwards of 30 days.

When shipping International orders, we use USPS First Class International. Shipping fees do not include taxes, duty and customs. Note: Due to the legal customs requirements, all shipments are marked as merchandise not gifts. Once mailed, shipping times for international shipments is dependent on your countries customs.
Additional policies and FAQs
All photographs, designs and product in this shop are for personal use only and not for redistribution, commercial purposes nor as part of a commercial enterprise.

Copyright ownership of all artwork, photographs and designs remain with Heart and Art Cottage, LLC.

Personal claims and/or digital reproduction of Heart and Art Cottage, LLC artwork and designs are prohibited.



Are all your Xs and Os hand drawn?
Yes. I draw each X and O on each product. Whether it’s an original piece or a digital reproduction, they all started with as a hand drawn piece. The only exception are pieces created by my lil helpers which are part of the fundraising program for children and families affected by cancer.

Why Xs and Os?
I wanted every piece to spread joy to all those who receive them by sending virtual hugs. Please read about Our Story here.

Shipping Information

How long before my order ships?
Since I hand make all products in the shop, it could be 1-6 weeks depending on the product you order. Any items that require more than one week to process will be noted on the individual product page.

Wall Art Prints are usually marked READY TO SHIP - These items have ready to ship listed in the item description area & typically ship within one week from the time payment is received (business days) unless otherwise noted in the description.